VP of PPC

Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI Ads. The platform enables teams to manage campaigns through simple conversation via ChatGPT, Claude, Gemini, or the PaidSync dashboard, removing the need to learn new tools. PaidSync integrates with key measurement solutions including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, bringing targeting, tracking, and reporting into one place. Users can launch and optimize campaigns, reduce wasted ad spend, manage conversion tracking and Shopping feeds, and implement cross-channel changes with full transparency and approval controls. PaidSync is built by Ahmed Ashraf, a Google Premier Partner in the top 3% globally, and is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The VP of PPC is a full-time remote leadership role responsible for owning PaidSync.ai’s performance media strategy across all supported ad platforms. This role oversees the planning, execution, and optimization of PPC campaigns for clients and internal initiatives, ensuring measurable growth, efficient spend, and high-quality performance outcomes. The VP of PPC will lead and mentor a distributed team of paid media specialists, develop best practices and playbooks, and ensure consistent use of PaidSync’s AI-driven workflows and automation. Day-to-day work includes designing cross-channel PPC strategies, guiding account structures, implementing testing frameworks, reviewing performance data, and making data-driven decisions on bidding, budgets, and creative direction. The role also collaborates closely with product, engineering, sales, and customer success teams to refine platform capabilities, support strategic accounts, and contribute to thought leadership in AI-led paid media.
Qualifications

• Market Planning and Marketing Management skills to design and lead comprehensive PPC strategies, budget allocation, and performance frameworks.
• Market Research and Marketing skills to understand audience behavior, identify growth opportunities, and guide data-driven campaign decisions.
• Public Relations and stakeholder communication skills to represent PaidSync.ai with clients, partners, and in industry-facing initiatives.
• Deep expertise in PPC across major channels (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads) and cross-channel optimization.
• Strong analytical capabilities, including proficiency with analytics platforms (e.g., GA4, Tag Manager) and comfort using data to drive decisions.
• Proven leadership experience managing and developing high-performance paid media teams in a remote or distributed environment.
• Experience working with or within SaaS, martech, or adtech products, ideally with AI-driven workflows or automation.