VP of PR, Social Media & Content Strategy

What You'll Do

• Set the strategic vision and direction for Flint's PR, social media, and content strategy capabilities, aligning services with evolving client needs, market opportunities, and agency growth objectives.
• Lead the development of integrated communications strategies that support client business goals, brand awareness, reputation, audience engagement, and lead generation.
• Serve as a senior strategic advisor to clients, providing counsel on brand positioning, communications opportunities, reputation management, and complex business challenges.
• Drive business growth by identifying new opportunities, expanding existing client relationships, and leading strategic contributions to pitches, proposals, and new business development.
• Oversee the development of compelling brand narratives and multi-channel content strategies, including earned media, thought leadership, executive communications, social media, and digital content.
• Cultivate and leverage relationships with journalists, editors, industry influencers, creators, and other stakeholders to secure meaningful earned media opportunities.
• Provide executive leadership during crisis communications and reputation challenges, guiding response strategies, stakeholder messaging, and client counsel.
• Oversee content strategy, media relations and editorial direction, ensuring high-quality thought leadership, press releases, case studies, social content, and SEO-informed digital communications.
• Lead, mentor, and develop PR, social media, and content professionals, establishing clear expectations, accountability, and opportunities for professional growth.
• Oversee team capacity, workflows, resource allocation, and operational efficiency to ensure high-quality work and strong financial performance.
• Establish performance expectations and measurement frameworks, using campaign analytics, earned media results, organic traffic, engagement, and other KPIs to demonstrate business impact.
• Translate performance insights into strategic recommendations for clients, internal leadership, and future business opportunities.
• Collaborate with leaders across creative, strategy, media, analytics, account service, and other disciplines to develop cohesive solutions and leverage the full capabilities of Flint Group.
• Evaluate emerging platforms, technologies, AI, audience behaviors, and industry trends to identify opportunities for innovation and competitive differentiation.
• Champion continuous improvement in team processes, tools, service offerings, and strategic capabilities to strengthen the discipline's long-term success.

What You Bring

• 8-10+ years of progressive experience in public relations, social media, content marketing, or corporate communications, including at least 2 years in an agency environment managing multiple client accounts. Demonstrated leadership experience is essential; senior-level agency or department leadership experience is strongly preferred.
• Proven ability to establish strategic direction, lead teams, develop talent, and influence business decisions across an organization.
• Ability to connect communications strategies to business outcomes, identify growth opportunities, and balance client success with agency profitability.
• Deep understanding of public relations, earned media, social media, content marketing, thought leadership, and how these disciplines work together to achieve client objectives.
• Confidence building trusted relationships with senior-level clients, navigating complex challenges, and providing informed, proactive recommendations.
• Exceptional writing, editing, and storytelling skills with the ability to develop compelling narratives across audiences, channels, and formats.
• Strong media relations experience, including pitching, relationship development, reputation management, and crisis communications.
• Ability to interpret campaign performance, evaluate ROI, and translate data into meaningful business insights. Familiarity with tools such as Google Analytics, SEMrush, Cision, Meltwater, or similar platforms.
• Experience managing team resources, workflows, budgets, and performance while maintaining quality, efficiency, and accountability.
• Ability to build strong partnerships across disciplines, influence without direct authority, and bring teams together around shared objectives.
• A forward-thinking mindset with the ability to anticipate industry changes, embrace emerging technologies, and evolve capabilities to meet future client needs.

Why You’ll Love Working With Us

• You’ll shape Flint’s future by playing a key role in defining and growing Flint's PR, social media, and content capabilities while influencing the broader direction of the agency.
• You’ll have a strong strategic impact partnering with clients and agency leadership to solve complex communications challenges and drive meaningful business outcomes.
• You’ll lead and develop talent while building a high-performing team, mentoring future leaders, and creating an environment where people are empowered to do their best work.
• You’ll work alongside talented professionals across creative, strategy, media, analytics, and account service to bring ambitious ideas to life.
• You’ll help expand client relationships, develop new business, and explore innovative services and solutions that strengthen Flint's competitive position.

• We live our values. Our values influence how we show up for our clients, our teammates, and our communities.
  • Go where you’re needed most.
  • Love what you do.
  • Be the person you want to work with.
  • Give back.
  • Stay curious and open-minded.
  • Take initiative.

Position Details:

• Location: Flexible work location; based in one of our Flint Group offices (Fargo, ND; Duluth, MN; or Kansas City, MO) or remotely from one of our approved states.
• Compensation: $120,000 - $150,000 annually, depending on experience, qualifications, and location.
• Employment Status: Full-time, benefits-eligible position, with an expected work schedule of 40+ hours per week.