VP Programmatic Demand

About the Opportunity & Team

Based in our New York City office, this position is designed to lead the evolution and growth of Teads' programmatic business. You will collaborate daily with global and regional cross-functional leaders across Product, Engineering, Supply, Data, Sales, Agency Development, and Marketing to shape the next chapter of Teads' programmatic strategy.

About the Role

• Core Mission: Act as the strategic anchor to define, scale, and evolve Teads’ global programmatic demand strategy, accelerating revenue growth and maximizing the value of our premium supply across CTV, Open Web, and Homescreen.
• Team Alignment: Lead and develop a high-performing global programmatic organization while partnering with regional commercial leaders to translate global strategy into market-level execution.
• Scope of Ownership: Take full accountability for global DSP partnerships, programmatic commercial strategy (PMP, curated supply, private marketplaces), supply-path efficiency, and cross-functional programmatic enablement.
• Impact Metric: Success in this role means achieving clear revenue and marketplace KPIs, expanding demand access through co-selling models with major DSPs, and establishing Teads as a top-tier programmatic partner globally over the next 12 months.

What You’ll Bring

Programmatic Strategy & Growth

• Develop and execute Teads' global programmatic strategy across CTV, open web and Homescreen.
• Identify opportunities to accelerate programmatic revenue growth and increase the value of Teads' premium supply.
• Define the role of programmatic within Teads' broader omnichannel commercial strategy.
• Develop strategies around PMP, curated supply, private marketplaces and emerging buying models.
• Partner with regional commercial leaders to translate global strategy into market-level growth.

DSP & Demand Partnerships

• Own strategic relationships with major DSPs and programmatic buying platforms.
• Build executive-level relationships with The Trade Desk, Amazon DSP, Google DV360 and other leading demand platforms.
• Develop differentiated partnerships that increase Teads' access to advertiser demand and drive global programmatic demand by evolving co-selling partnerships directly with DSP sales, AM and GTM teams
• Understand how buyers evaluate supply, quality, transparency, performance and supply-path efficiency — and translate those insights into Teads' marketplace strategy.

Commercial Leadership

• Lead and develop a high-performing programmatic organization.
• Establish clear revenue, growth and marketplace KPIs.
• Partner with Sales, Agency Development and Marketing to create compelling commercial propositions.
• Equip the broader Teads organization with the knowledge and tools to sell programmatic effectively.
• Represent Teads externally with agencies, DSPs, publishers, industry organizations and technology partners.

What Will You Bring to the Team?

Must-Haves (The Baseline Bar)

• Senior Leadership Experience: Proven track record in a senior commercial or strategic leadership role within the programmatic ecosystem (AdTech, DSP, SSP, or Agency Trading Desk).
• Deep Ecosystem Knowledge: Mastery of supply-side and demand-side mechanics, supply-path optimization (SPO), CTV monetization, publisher monetization models, and agency trading structures.
• DSP Relationship Track Record: Established executive network and demonstrated success building strategic commercial partnerships with major DSPs (e.g., The Trade Desk, Amazon DSP, Google DV360).
• Commercial Drive: Demonstrated experience building and scaling high-performing global or multi-regional teams to achieve aggressive revenue milestones.
• Executive Communication: Outstanding presentation and negotiation skills, with the ability to articulate complex tech value propositions to C-suite stakeholders.

Nice-to-Haves (The Performance Multiplier)

• Experience navigating organizational growth or platform integration within converging media environments (CTV + Digital/Mobile).
• Active involvement in industry bodies (e.g., IAB, ANA) driving transparency, standards, and programmatic innovation.

What You’ll Get

At Teads, your impact travels further. Scope is bigger than title, and here is what you can count on in return:

• Meaningful scope & real ownership: Drive global programmatic strategy with direct visibility and high-level autonomy.
• Global exposure and complex challenges at real scale: Tap into our massive global footprint reaching 2.2Bn users every month with 18Bn ad opportunities daily.
• Smart, ambitious peers: Collaborate across 30+ global markets in a dynamic, high-growth environment.
• A genuinely human culture: High care alongside high performance and accountability.
• Real investment in your growth: Structured mentorship, executive coaching, leadership development, and continuous learning opportunities.

At Teads, your impact travels further.

The pay range for this position is USD $380,000 to $430,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads’ total rewards package.