Web Analyst

Web Analyst Join us as a Web Analyst: own global analytics, shape measurement strategy, and deliver clear, actionable insights with GA4 and GTM, collaborating across marketing, product, and tech. Candidatar-se a esta vaga About the role We are seeking a highly strategic and hands-on Web Analyst to lead and manage the Analytics ecosystem of our international organization. This role will own the end-to-end digital measurement framework with a strong focus on the Google Marketing Platform and related technologies - AdTech knowledge is a plus. Main responsibilities - Implement and maintain tracking codes, tags, and events using Google Tag Manager to track user behavior, conversions, and other relevant metrics. - Configure and set up Google Analytics 4 properties and ensure accurate data collection for web and mobile applications. - Focus on performance, understand the performance impacts that tags may have on the Website loading. - Collaborate with marketing, product, and development teams to gather tracking requirements and implement tracking solutions accordingly. - Communicating with clients/stakeholders to understand their business goals and objectives. - Create customized reports and dashboards in GA4, drawing up documents to present data and ensure the implementation of data visualization strategies. - Conduct audits of web analytics to ensure tracking tags are functioning and feeding respective reports. - Presents the actionable insights and recommendations to stakeholders using business-friendly presentations and ensure that deliverables are in accordance with business expectation and business need within time and cost constraints. - Drive the requirement definitions, providing guidance on site tagging structures and strategies ensuring accurate tracking and measurement. - Identifies and proposes potential improvements to processes, methodologies, and analysis to ensure that they are constantly adapted to business requirements. - Ownership of Google Tools (GA4, GTM, Google Ads, Search Console, Firebase, BigQuery, Google Maps, etc.) Tools - Google Tag Manager - Google Analytics 4 - Google Search Console - Firebase - Google Ads - Optional: Google Cloud (GCP, BigQuery, API Keys, etc.) Departamento IT - Group Localizações Lisboa Estado remoto Híbrido Tipo de emprego Tempo inteiro Lisboa MAIS QUE UM EMPREGO Na DECO PROteste, cada dia é uma oportunidade de fazer a diferença na vida dos consumidores. Saltamos da cama com este sentido de compromisso e quando chegamos ao trabalho é como se nunca tivessemos saído de casa. Em cada colega está um sorriso, em cada equipa um suporte e em cada porta um futuro por descobrir. Aqui, valorizamos o talento, a proximidade e o trabalho em equipa. Junta-te a nós! Na DECO PROteste, damos confiança às escolhas dos consumidores. Sobre DECO PROteste A DECO PROteste resulta da parceria entre a Euroconsumers e a DECO. A DECO – Associação Portuguesa para a Defesa do Consumidor é uma associação privada, sem fins lucrativos e de utilidade pública que detém 15% da DECO PROteste. Os restantes 85% são detidos pela Euroconsumers "Uma organização que nasce da colaboração de diferentes organizações de Consumidores presente em – Portugal, Espanha, Bélgica, Itália." Fundada em 1991 Colegas de trabalho +400