Web & Brand Designer
COINPAYMENTSAbout the company:
CoinPayments is the first and leading crypto payment processor worldwide. With over 1 million users and more than 120,000 registered merchants in over 190 countries, CoinPayments has become one of the most widely used multi-crypto payment systems available online. Since 2013, we have developed a complete crypto payment gateway that allows merchants to accept over 100 cryptocurrencies and hold over 2,000+ altcoins, all on a single platform.
About the role:
You will own how we look to the outside world: the website — our main acquisition surface, where design shows up directly in signup numbers — and presentations: investor, partner and sales decks, conference keynotes, one-pagers.
This is a marketing design role with commercial weight. In regulated crypto, a page that looks unserious costs us deals.
What you'll do
- Own the website: audit what underperforms, redesign, ship, measure, iterate.
- Build a landing page system so campaign pages launch in days, not weeks.
- Design investor, partner and sales decks end to end — narrative, layout, data.
- Build deck templates and a brand asset library the team can run without you.
- Design campaign creative: social, display, email, events.
- Use AI to test more hypotheses than was possible a year ago.
- Report on what your work changed and what to try next.
Requirements
Web
- 3+ years designing marketing sites and landing pages that converted — not concepts.
- You design for the funnel: hero clarity, trust signals, form friction, CTA hierarchy, mobile-first (most of our traffic is mobile).
- Able to build and publish pages yourself in Webflow or Framer — near-mandatory, since speed is the bottleneck we're solving.
- Solid HTML/CSS literacy: you can inspect a live page and fix small drift without a developer.
- Awareness of page speed / Core Web Vitals and basic SEO structure.
Presentations
- Portfolio of real business decks — investor, sales or partner.
- Able to turn a messy brief into a narrative, not just styled slides.
- Genuinely strong at data visualization: financials, market sizing, comparison tables. Most of our deck content is numbers.
- Expert in Figma - you'll build master templates the team can use without you.
- Fast under deadline; some decks are needed the same week as the meeting.
Brand system
- Build and maintain a system that holds across web, decks, social, ads and email — tokens, type scale, grid, icons, chart styles.
- Templates and guidelines non-designers can't easily break.
AI-native workflow
- Daily use of AI, and able to show us how: prompt-to-page tools (Figma Make, v0, Lovable) for landing variants, generative imagery (Midjourney, Nano Banana, Firefly) for hero and social, AI for copy variants and deck drafting.
- Judgment over tool list — you know when generated output looks cheap. In fintech, cheap visuals damage trust.
- AI coding assistants (Claude) for building page sections: strong plus.
Motion
- Scroll and micro-interaction work (Framer/Webflow interactions, Lottie, Rive, GSAP-level understanding), used with restraint.
Context & fundamentals
- Fintech, B2B or regulated-product marketing experience is a strong plus; crypto is a bigger one.
- Understanding that visual credibility is a conversion lever here — licensing and security cues, partner logos, clear risk communication — and that marketing claims in crypto are regulated (MiCA).
What we offer:
- Competitive compensation — USD 2,500–3,500 gross, based on your experience and assessment results.
- Fully remote work — work from wherever you’re most productive.
- Flexibility when you need it — we value results and understand that flexibility matters.
- Modern tools, including AI — access to the tools and technology that help you work smarter and more efficiently.
- A place where your ideas matter — contribute, take ownership, and make an impact in an environment built on trust, without unnecessary micromanagement.
Hiring process
- Portfolio: 2–3 web cases with outcomes, plus one real business deck.
- HR interview
- Live exercise: a short critique of one of our existing pages — how you think matters more than polish.
- AI walkthrough: show us how you actually work.
By applying for this position, you agree that CoinPayments will process your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable data protection laws. Your information will be handled securely and used solely for recruitment purposes.