Web & Marketing Analytics Analyst

This is a remote position.

Reporting to our Delivery Operations Manager, as a Full-Time Specialist on our team, you will support the measurement and reporting needs of the marketing organization by maintaining web analytics, delivering trusted reporting, and analyzing digital performance. You will work closely with marketing stakeholders and centralized analytics teams to provide visibility into website, content, and campaign effectiveness while helping drive continuous improvement through data-driven insights.

• 3-5 years of experience in web analytics, digital analytics, marketing analytics, or a related analytical field.
  
• Hands-on experience with Google Analytics 4 (GA4), including reporting, audience segmentation, custom explorations, and data validation.
  
• Experience building and maintaining dashboards and reports in Power BI or similar business intelligence tools.
  
• Strong analytical skills with the ability to identify trends, performance drivers, and optimization opportunities.
  
• Experience transforming stakeholder questions into structured analyses, dashboards, and reporting solutions.
  
• Familiarity with website performance metrics, conversion funnels, digital marketing KPIs, and user engagement reporting.
  
• Ability to collaborate effectively with marketing, business, analytics, and technical teams.
  
• Strong communication skills with the ability to present insights and recommendations to non-technical audiences.
  
• Familiarity with tag management concepts and digital measurement frameworks, including Google Tag Manager (GTM).
  
• Strong attention to detail and commitment to data accuracy, consistency, and quality.
  

• Manage day-to-day web analytics reporting and measurement for a portfolio of business-critical websites.
  
• Maintain and validate GA4 tracking, ensuring accurate page-level, event-level, and conversion measurement.
  
• Design, build, and maintain dashboards and reporting solutions primarily in Power BI to support marketing and business stakeholders.
  
• Produce recurring weekly, monthly, and quarterly reports with clear performance analysis and actionable insights.
  
• Analyze website, content, campaign, and conversion performance to identify trends, opportunities, and potential issues.
  
• Partner with marketing teams to define, monitor, and report on key performance indicators (KPIs).
  
• Collaborate with BI, analytics, and tagging teams to document reporting requirements, validate tracking implementations, and resolve data quality issues.
  
• Respond to ad hoc reporting and analysis requests, providing timely and reliable insights to support decision-making.
  
• Document metric definitions, dashboard methodologies, and reporting standards to promote consistency and stakeholder understanding.
  
• Standardize recurring business questions into scalable dashboards and repeatable reporting solutions that reduce manual reporting effort.
  

Celebrated by Inc. 5000 for our rapid growth and award-winning workplace, Main Digital invites you to be a part of our collaborative and forward-thinking team. As a Certified Women-Owned Small Business, we champion diversity in tech. Our diverse teams combine management consulting expertise, innovative digital design, and advanced product engineering. Driven by our six core values, we lead in intelligent automation, platform technologies, and Agile methodologies to create unparalleled digital experiences. Join us as we empower people to create new possibilities through process and technology, reimagining the ways of work and enhancing experiences with digital transformation.