PA
- Hiring from
- Europe
- Work type
- Remote
- Posted
- Sep 24, 2026
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PandaDoc is looking for a data-driven, experiment-obsessed Web Optimization & Personalization Manager to grow conversion across every pandadoc.com buyer journey, for the people who visit our site and the AI agents that increasingly arrive on their behalf.
You will own conversion rate optimization and the web experimentation program for our self-serve and sales journeys. You will turn traffic into pipeline and revenue through sharp hypotheses, clean test design, and decisions backed by trustworthy data. This is a hands-on role on the Web Experience Team, inside Marketing.
We are making a bold bet: agents are becoming real users of our platform, preparing and orchestrating agreements for our customers, and our website has to win for both audiences.
You will partner closely with the Web Experience Manager on personalization strategy, with the Growth Team on shared experiments, our Sales Team on pipeline expansion, and with the SEO Team on LLM conversion. You will be a key stakeholder in website experimentation tooling and craft our experimentation methodology.
About you:
You embody our EPIC values. You hold a high bar for Excellence in experimental rigor, you find Purpose in revenue and pipeline results, you bring Innovation by treating agents as a first-class audience, and you drive Collaboration across technical and non-technical teams.
You are experiment-obsessed and hypothesis-driven. You start with data, you size the opportunity before you build, and you kill tests that do not work.
You are fluent in statistics and skeptical of noisy wins. You understand significance, power, sample size, and guardrail metrics, and you defend a result before you ship it.
You are curious about how AI agents read and act on the web. You see the shift to agentic traffic as an opportunity to own, not a threat to manage.
You are self-sufficient and proactive. You do not wait for permission to propose a better page, a sharper test, or a cleaner measurement plan.
You communicate results clearly. You can walk an engineer through your test design and a VP through your revenue impact in the same afternoon.
Company Overview:
PandaDoc empowers growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com .
Company Culture:
We're known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
You will own conversion rate optimization and the web experimentation program for our self-serve and sales journeys. You will turn traffic into pipeline and revenue through sharp hypotheses, clean test design, and decisions backed by trustworthy data. This is a hands-on role on the Web Experience Team, inside Marketing.
We are making a bold bet: agents are becoming real users of our platform, preparing and orchestrating agreements for our customers, and our website has to win for both audiences.
You will partner closely with the Web Experience Manager on personalization strategy, with the Growth Team on shared experiments, our Sales Team on pipeline expansion, and with the SEO Team on LLM conversion. You will be a key stakeholder in website experimentation tooling and craft our experimentation methodology.
About you:
You embody our EPIC values. You hold a high bar for Excellence in experimental rigor, you find Purpose in revenue and pipeline results, you bring Innovation by treating agents as a first-class audience, and you drive Collaboration across technical and non-technical teams.
You are experiment-obsessed and hypothesis-driven. You start with data, you size the opportunity before you build, and you kill tests that do not work.
You are fluent in statistics and skeptical of noisy wins. You understand significance, power, sample size, and guardrail metrics, and you defend a result before you ship it.
You are curious about how AI agents read and act on the web. You see the shift to agentic traffic as an opportunity to own, not a threat to manage.
You are self-sufficient and proactive. You do not wait for permission to propose a better page, a sharper test, or a cleaner measurement plan.
You communicate results clearly. You can walk an engineer through your test design and a VP through your revenue impact in the same afternoon.
Company Overview:
PandaDoc empowers growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com .
Company Culture:
We're known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Key Responsibilities
- Own conversion rate optimization across self-serve and sales journeys (homepage, pricing, demo request)
- Run the web experimentation program: A/B, multivariate and split-URL tests across pandadoc.com, hypothesis through analysis to rollout
- Optimize pandadoc.com for agentic experience so AI agents can interpret the site and complete journeys on a buyer's behalf
- Partner with the Web Experience Manager on personalization strategy for direct, returning and high-intent traffic
- Own the experimentation and personalization tooling stack, including first-party data and cookie-based test connections
- Build reporting with the data team tying web conversion to pipeline and revenue; turn wins into Marketing-wide playbooks
- Align with Growth, RevOps, SEO, Design and Web Development so winning tests ship and scale
Skills, Knowledge & Expertise
Essential - 3-5 years in conversion rate optimization, experimentation or growth, preferably B2B SaaS - Proven track record owning an A/B testing program end to end with measurable conversion lift - Hands-on with experimentation/analytics tools: VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, Hotjar - Strong statistical literacy: significance testing, sample-size planning, guardrail metrics - Working understanding of how LLMs read, cite and act on web content, incl. answer engine optimization, structured content, llms.txt and MCP - Comfort in a modern web stack (Next.js and Contentful) with enough HTML, CSS and JavaScript to reason about test implementation - Experience partnering with Design, Engineering and Analytics to move from idea to live test
Benefits
- Employees may be able to purchase company stock (or receive annual bonuses)
- Medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans (employees and families)
- 13.34+ hours of paid time off per month
- 6 self care days
- Birthday PTO day
- 12 company paid holidays per year
Why PandaDoc?
At PandaDoc, we are building a data-driven future where analytics are at the heart of our decision-making processes. As the Senior Manager of Revenue Analytics, you will play a critical role in shaping that future, leading a team that directly impacts our growth and success.
Through PandaDoc, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. If you are passionate about data, proactive in your approach, and excited to make a difference, we'd love to hear from you.
At PandaDoc, we are building a data-driven future where analytics are at the heart of our decision-making processes. As the Senior Manager of Revenue Analytics, you will play a critical role in shaping that future, leading a team that directly impacts our growth and success.
Through PandaDoc, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. If you are passionate about data, proactive in your approach, and excited to make a difference, we'd love to hear from you.