Website & Digital Manager

Key Responsibilities

• Own the strategy, governance, performance, and development roadmap for the organisation's global website.
• Ensure the website delivers a best-in-class customer experience across all devices, regions, and customer touchpoints.
• Lead website design, UX and UI improvements, ensuring alignment with brand standards and customer needs.
• Manage website functionality, accessibility, performance, and content quality.
• Work with internal stakeholders, developers, and external agencies to deliver website enhancements and digital innovation initiatives.
• Establish and maintain global standards, processes, and best practices for website management and optimisation.

• Own the end-to-end user experience across the website.
• Continuously optimise website usability, navigation, content structure, and conversion paths.
• Conduct user behaviour analysis, customer journey mapping, A/B testing, and conversion optimisation initiatives.
• Use customer insights, analytics, heatmaps, and performance data to improve engagement and conversion rates.
• Develop landing page and content optimisation strategies that maximise enquiries, registrations, and sales opportunities.

• Develop and implement global SEO, AEO, and GEO strategies to increase visibility, authority, and organic traffic.
• Optimise website content, technical architecture, structured data, and metadata to maximise discoverability across traditional and AI-powered search platforms.
• Drive visibility and brand presence within AI-driven search experiences including ChatGPT, Claude, Microsoft Copilot, Gemini, Perplexity, and future LLM-based platforms.
• Stay ahead of developments in search, AI, and digital discovery, ensuring the organisation remains at the forefront of evolving AI and search behaviours.
• Develop frameworks and best practices for AI search optimisation that can be adopted across global markets.

• Own website-generated lead performance and continually optimise acquisition and conversion strategies.
• Partner with marketing, sales, global and regional teams to develop integrated digital growth initiatives.
• Ensure content, landing pages, and customer journeys are designed to maximise qualified leads and pipeline contribution.
• Identify opportunities to increase organic traffic, engagement, and conversion across priority markets.
• Support wider business objectives through data-driven growth and demand generation strategies

• Collaborate with regional marketing teams to ensure global consistency while supporting local market requirements.
• Balance global governance and brand standards with regional growth opportunities and localisation needs.
• Act as the central subject matter expert for website optimisation, digital growth, SEO, and AI search visibility.
• Provide guidance, training, and support to stakeholders across international markets.

• Define, monitor, and report on KPIs for website performance, user experience, organic traffic, AI search visibility, lead generation, conversion rates, and business impact.
• Produce regular insight reports and strategic recommendations for senior stakeholders.
• Use data and analytics to identify opportunities for continuous improvement and optimisation.
• Demonstrate the commercial value and ROI of digital growth initiatives.

Skills, Knowledge & Experience

• Proven experience managing and optimising high-performing, lead-generation websites.
• Strong expertise in website management, UX, UI, customer journey optimisation, and conversion rate optimisation (CRO).
• Significant experience developing and executing successful SEO strategies.
• Knowledge of AEO, GEO, AI search optimisation, and emerging search technologies.
• Understanding of how Large Language Models (LLMs) discover, interpret, recommend, and cite digital content.
• Experience improving visibility across AI-powered search platforms and search experiences.
• Strong analytical skills with experience using website and digital performance tools.
• Experience managing global or multi-regional digital platforms and websites.
• Strong stakeholder management skills with the ability to work effectively across international teams.
• Commercial mindset with a proven ability to deliver measurable growth in traffic, leads, and business performance.

• Experience working within a global B2B organisation.
• Experience managing website development projects and CMS platforms.
• Knowledge of accessibility standards and web governance.
• Experience managing digital agencies and third-party suppliers.
• Familiarity with marketing automation and lead nurturing platforms.

What's In It For You?

• Competitive Salary
• 25 days annual leave plus bank holidays (including Christmas shutdown)
• Hybrid Working - Minimum 3 days in office, 2 days working from home
• Pension scheme
• Spill - mental health & wellbeing support
• EV salary sacrifice scheme
• AI Hub, Training Courses & Support
• Free on-site parking
• Family-inclusive annual company celebration