Brand Ambassador

About the Company

Sabatino is a premium specialty food company with deep Italian heritage and expertise in truffle-based products and other high-quality specialty foods. The company develops and manufactures a broad portfolio of products for retail, foodservice, and culinary applications.

About the Role

The Brand Ambassador will play an important role in bringing the Sabatino brand, products, and culinary expertise directly to the Saudi Arabian market and building long-term relationships with our distribution and customer partners.

Position Summary

Sabatino is seeking a dynamic and commercially minded Brand Ambassador to represent and develop the Sabatino brand in the Saudi Arabian market. Working closely with our local food distributors and their sales teams, the Brand Ambassador will serve as the face of Sabatino in the market, helping distributor teams, chefs, foodservice customers, retailers, and other key partners understand the Sabatino portfolio, its positioning, and the opportunities to grow sales. The role combines brand education, sales enablement, customer development, product training, and market development. The successful candidate will build strong relationships with distributor sales teams and customers, identify opportunities to introduce and upsell Sabatino products, and help expand the presence and awareness of the Sabatino brand throughout Saudi Arabia.

Key Responsibilities

Distributor & Sales Team Development

• Work closely with Sabatino's food distribution partners in Saudi Arabia and their sales organizations.
• Build strong relationships with distributor sales representatives, key account teams, chefs, and commercial leadership.
• Train and educate distributor sales teams on Sabatino's products, ingredients, applications, quality, and brand story.
• Equip sales teams with the knowledge and tools needed to confidently present, sell, and upsell Sabatino products.
• Participate in distributor sales meetings, customer visits, product presentations, and sales initiatives.
• Support the development of sales strategies and priorities for the Sabatino portfolio.

Brand Representation & Education

• Represent Sabatino professionally and consistently in the Saudi Arabian market.
• Communicate Sabatino's brand story, heritage, product quality, and points of differentiation.
• Conduct product demonstrations, tastings, presentations, and educational sessions for customers and sales teams.
• Help customers understand how Sabatino products can be incorporated into menus, recipes, and food applications.
• Develop strong relationships with chefs, culinary professionals, purchasing teams, retailers, and other relevant customers.
• Support trade shows, exhibitions, distributor events, culinary events, and other brand-building activities.

Sales Growth & Product Development

• Identify opportunities to increase distribution, product penetration, and sales of Sabatino branded products.
• Actively promote complementary products and identify cross-selling and upselling opportunities within existing accounts.
• Introduce new Sabatino products to distributor teams and customers and support successful market launches.
• Identify gaps in the market and opportunities for new products, pack sizes, formats, or applications.
• Gather feedback from customers and distributor sales teams regarding products, pricing, packaging, competitors, and market needs.
• Share market intelligence and customer feedback with Sabatino's international sales and marketing teams.

Market Development

• Develop a strong understanding of the Saudi foodservice, retail, and specialty food markets.
• Identify potential new customers, accounts, and business opportunities.
• Support the distributor in developing new accounts and expanding existing relationships.
• Monitor competitor activity, market trends, and emerging customer needs.
• Help Sabatino identify opportunities for long-term growth and brand development in Saudi Arabia.

Reporting & Coordination

• Maintain regular communication with Sabatino's international commercial team.
• Provide regular updates on customer activity, sales opportunities, market developments, and competitive intelligence.
• Track key customer visits, training activities, product presentations, and business opportunities.
• Collaborate with the distributor to establish priorities and follow up on opportunities.
• Provide feedback to Sabatino regarding product performance, customer preferences, and opportunities for portfolio development.

Qualifications

Qualifications & Experience

• 3+ years of experience in foodservice, specialty food, FMCG, food distribution, culinary sales, or brand development.
• Experience working with food distributors and/or sales teams strongly preferred.
• Strong understanding of the Saudi Arabian foodservice and/or retail market.
• Experience working with chefs, restaurants, hotels, distributors, retailers, or food purchasing organizations.
• Strong commercial mindset with the ability to identify and develop sales opportunities.
• Excellent presentation, communication, and relationship-building skills.
• Comfortable conducting product demonstrations, tastings, and training sessions.
• Ability to educate others about products while maintaining a strong focus on commercial results.
• Strong organizational skills and ability to work independently.
• Willingness to travel throughout Saudi Arabia as required.
• Fluency in English and Arabic strongly preferred.

Required Skills

• Strong commercial mindset with the ability to identify and develop sales opportunities.
• Excellent presentation, communication, and relationship-building skills.
• Comfortable conducting product demonstrations, tastings, and training sessions.
• Ability to educate others about products while maintaining a strong focus on commercial results.
• Strong organizational skills and ability to work independently.
• Willingness to travel throughout Saudi Arabia as required.
• Fluency in English and Arabic strongly preferred.

Preferred Skills

• Experience working with food distributors and/or sales teams strongly preferred.
• Experience working with chefs, restaurants, hotels, distributors, retailers, or food purchasing organizations.
• Strong understanding of the Saudi Arabian foodservice and/or retail market.

Visa Support

• Sabatino will cover the cost of the required employment visa for Saudi Arabia.
• Compensation: SAR 25,000/30,000 per month based on experience.