Business Development Manager – Agricultural Machinery Sales

Location: Melbourne, VIC, Australia
Salary: Up to AUD$140,000 + AUD $30,000 OTE

Benefits: Superannuation, statutory benefits, car and fuel allowance, phone allowance and novated lease options

Relocation assistance: Available
Visa sponsorship: May be available for eligible candidates already in Australia. Overseas applicants are not being considered for sponsorship.

About the Company

Our client is a global machinery manufacturer with an established presence in construction equipment and an expanding agricultural machinery business. The company is focused on growing its agricultural equipment market presence and strengthening its dealer network across Australia.

The Role

Our client is seeking an experienced agricultural machinery sales professional to develop and manage dealer relationships, expand market coverage and drive sales growth across the assigned territory.

This is a field-based role involving regular dealer and customer visits, business development, commercial negotiations and collaboration with internal teams.

Essential Requirements

- At least 5 years’ experience in sales or sales management, including a minimum of 3 years in agricultural machinery channel sales.
- Practical experience developing agricultural machinery dealer channels and maintaining dealer relationships.
- Demonstrated ability to develop sales opportunities, negotiate commercially and support business plans.
- Strong communication and presentation skills, including experience engaging with dealers and large farm customers.
- Ability to analyse market conditions, identify opportunities and develop appropriate sales strategies.
- Willingness and ability to undertake frequent travel, with most of the role spent visiting dealers and customers in the field.
- Currently based in Australia, with valid working rights or eligibility for sponsorship from within Australia.

What We’re Looking For

- Hands-on agricultural machinery sales experience.
- An established network of local agricultural dealers and farm customers.
- Knowledge of Australian farming practices and market conditions.
- Experience building sales channels, managing resellers and developing dealer businesses.
- Experience with agricultural equipment manufacturers such as CNH, John Deere, New Holland, CLAAS or Kubota may be relevant, provided the candidate meets the essential requirements.

Key Responsibilities

- Identify, develop and onboard agricultural machinery dealers, including assessing their capabilities and supporting business launch activities.
- Build and maintain strong relationships with existing dealers, dealer principals, farmers and other key customers.
- Drive regional sales, revenue and volume performance through dealer partnerships and customer engagement.
- Set and review dealer KPIs, monitor business performance and support dealers in achieving agreed targets.
- Conduct customer visits, product demonstrations and commercial negotiations, and follow opportunities through order completion and payment.
- Research market conditions, competitor activity, pricing and customer needs, providing actionable market insights.
- Represent the company at agricultural exhibitions, field days, demonstrations and customer events.
- Work closely with product, service, logistics and finance teams to support dealers and customers, and share product feedback with the wider business.

Apply

If you have relevant agricultural machinery channel sales experience and are interested in developing dealer networks and growing a regional market, please submit your application for consideration.

Please note: Sponsorship is not available to applicants applying from overseas.