CIBINQO HCP Marketing Director, Messaging Strategy & Pipeline Planning

ROLE SUMMARY

Pfizer's US Dermatology franchise is one of the company's fastest-growing and highest-priority therapeutic areas, anchored by two products — CIBINQO and LITFULO — and a pipeline that includes tilrekimig, a potential first-in-class trispecific biologic being studied in multiple indications. CIBINQO (abrocitinib) is an oral JAK1 inhibitor for moderate-to-severe atopic dermatitis (AD) that launched in the US in early 2022. The brand has continued to build share and unlock new patient segments in a fast-evolving, increasingly competitive landscape. New potential indications for CIBINQO, the launch of tilrekimig, and an aggressive growth trajectory makes this is a rare opportunity to shape portfolio strategy at the intersection of an established asset and Pfizer's next wave of dermatology innovation.

The CIBINQO Marketing Director, Messaging Strategy & Pipeline Planning is a highly visible, strategically central role on the CIBINQO leadership team. This colleague will own the brand's messaging evolution, working closely with the Brand Lead and HCP Lead. CIBINQO has a robust clinical trial program augmented by multiple Real World Evidence studies, and the brand's messaging must continually evolve to differentiate and stand out.

The colleague will also lead pipeline planning in conjunction with Global Marketing for a potential new CIBINQO indication and for tilrekimig, translating early pipeline potential into commercial-ready strategy. This role sits at the nexus of brand strategy, competitive intelligence, and long-range portfolio thinking, and will directly shape how Pfizer Derm is positioned for long-term success in Atopic Dermatitis.

The ideal candidate is a seasoned marketer who thrives on ambiguity, is energized by building strategy from the ground up, and wants outsized influence over the future direction of a growing franchise. This role will report to the US CIBINQO Lead, partnering closely with the CIBINQO HCP Marketing Lead, CIBINQO HCP Marketing Director, Global Marketing, Medical Affairs, Market Access, and the broader Dermatology franchise leadership team.

ROLE RESPONSIBILITIES

Specific responsibilities of the role include, but are not limited to:

• Own and lead CIBINQO's overall messaging evolution — setting the vision for how the brand's clinical differentiation, patient segments, and value proposition are communicated across all HCP and patient channels

• Continuously evolve messaging and positioning in response to new clinical data, publications, competitive shifts, and market research, ensuring CIBINQO's story remains distinct and defensible against JAK and biologic competitors

• Lead pipeline planning for new indications and future dermatology assets, building the commercial strategy and positioning framework well ahead of launch to maximize speed-to-market and share capture

• Translate early clinical and competitive signals into long-range brand and portfolio strategy, partnering with Global, Medical Affairs, and R&D to ensure commercial readiness

• Serve as the senior strategic partner to the US CIBINQO Lead on messaging decisions, competitive response, and franchise-level messaging architecture

• Partner cross-functionally with the HCP Lead and HCP Marketing Director to ensure messaging strategy translates seamlessly into field execution, creative, and core materials

• Lead US Marketing's voice in pipeline planning and innovation workstreams, ensuring commercial strategy is embedded early in indication and asset development

• Monitor the competitive landscape (JAK inhibitors, biologics, and emerging mechanisms) to anticipate shifts and proactively adjust positioning ahead of the market

BASIC QUALIFICATIONS

• 8+ years of marketing and/or consulting experience, including significant US pharmaceutical marketing experience

• Bachelor's degree (BS/BA) required; MBA preferred

• Demonstrated experience developing and evolving brand messaging and positioning strategy

• Experience with pipeline planning, indication expansion, or new product launch strategy

• Experience influencing and coordinating cross-functional teams without direct authority

• Strong executive presence with the ability to influence senior leadership and cross-functional stakeholders

• Ability to translate complex clinical and competitive data into clear, compelling commercial strategy

• Strong business acumen and comfort operating in ambiguity, complexity, and a fast-paced, high-growth environment

• Excellent written and verbal communication skills

PREFERRED QUALIFICATIONS

• MBA

• Dermatology, Immunology & Inflammation (I&I), or Specialty care experience

• Prior launch or pipeline planning experience for an indication expansion or new product

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• US-based role with primarily domestic travel of up to 25%

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Location Assignment: Hybrid

Other Job Details:

Last day to apply: October 6, 2026

The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.


This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.



Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.