Consumer Insights Manager

When travelers are searching for a hotel, we want the obvious choice to be trivago! By comparing prices from major booking sites, we're making it easy for people to find hotels they want at a price they’ll love. In the lively city of Düsseldorf, we seize opportunities to learn everyday, innovate, and make an enduring mark on the travel industry. A career at trivago is a journey designed for people who crave continuous development and want to thrive in a high-performing team. Here you will find those who aren't afraid of change but rather embrace it, turning every challenge into a pathway for growth. Join trivago, work with a great team, and grow with us! Join us in making a difference Are you passionate about understanding consumer behaviour and turning insight into strategic impact? We're looking for a senior Consumer Insights Manager to bring the voice of the traveler into marketing at trivago — shaping brand strategy, guiding growth opportunities, and driving insight excellence across a high-performing, collaborative team. You'll operate with real autonomy, leading key research initiatives end-to-end and partnering closely with marketing, product, and data teams to embed insight at the heart of decision-making. trivago is a place where high standards and genuine support go hand in hand — we invest in your growth while giving you the flexibility to do your best work, wherever that looks like for you. Ready to make travelers' voices count? Apply today. How you’ll make an impact: Lead research projects end-to-end, ensuring they're aligned with brand and business strategy and executed on high-quality standards. Translate research into clear, actionable insights that inform strategic decisions across brand, marketing, and product. Collaborate closely with cross-functional stakeholders to define research objectives and integrate findings into campaigns and brand strategy. Guide the design and execution of both quantitative and qualitative studies, and proactively recommend the best methodologies. Manage agency relationships and act as the quality gatekeeper for research that is conducted. Contribute to building a shared learning culture by maintaining and sharing key insights and historical learnings. What you'll need to thrive: Extensive experience in consumer and/or market research, with a track record of shaping brand and business strategy through insight leadership. Proven experience managing external research agencies and cross-functional stakeholders, with the confidence to work independently and prioritize based on business impact. Strong analytical thinking paired with excellent communication and data storytelling skills, translating complex findings into clear strategic narratives. A genuine learning mindset — you approach challenges with curiosity, seek out feedback, and continuously look for ways to deepen your expertise in research methodologies and consumer behavior. A performance mindset — you set ambitious goals for your research initiatives and have the determination and resilience to see them through to strategic impact. An open and curious mindset toward AI tools and automation — you actively explore how AI can enhance research design, analysis, and insight delivery, and are excited to grow alongside evolving technologies. What you can look forward to: Life happens. We offer self-determined vacation (with a minimum of 25 vacation days), flexible working hours, up to 2 work from home days weekly. Additionally you can work remotely from a different location, within Germany or selected countries abroad for up to 20 days per year. You also get free access to the Heycare platform for personalized nanny assistance, and an on-campus kids room. As you grow, so do we. This is why at trivago, we prioritize your development, offer personalized coaching through Nilo, and provide workshops, educational meetups, conferences, free online learning courses, and access to a fully-equipped campus library. Moving to join us? No problem. You can count on the visa support from our talent support team, a relocation package, interest-free newcomer loan, free language classes, regular team and company-wide events to build experiences together. Enjoy your office days. Use your daily canteen budget to share lunch with colleagues in our canteen, help yourself to complimentary snacks and drinks in our kitchens, choose from a variety of fitness options with our on-site gym, sports classes, and Urban Sports Club membership, and enjoy the comfort of ergonomic desks and focused work areas. #LI-DNI Thank you for considering a career at trivago! Our commitment to fostering an inclusive and enriching environment for all talents is at the heart of what we do. We understand that embarking on a new job opportunity is a blend of excitement and curiosity. Should any questions arise before you apply, feel free to reach out to us at [email protected] . Join us in our mission to make a positive impact on global travel, w e look forward to your application! #LI-Hybrid