Content Team Lead

About Logbase

Logbase builds a suite of apps that help Shopify merchants increase average order value and solve complex logistics problems. We serve 75,000+ merchants and are one of the fastest-growing companies in this space. We are moving upmarket toward larger Shopify Plus and Advanced merchants, and content is a big part of how those merchants find us, trust us and choose us.

The role

We are looking for a Content Lead to own the content engine end to end. That means content at every stage of the funnel, from website and landing pages and blogs that bring in merchants, to customer showcases that help larger merchants decide, to ebooks and whitepapers that go deeper. You will anchor the existing team, lead them to their success, and expand the team as needed with hiring or working with external flex teams, and report on what the content is actually delivering.

What you will do

• Run the content engine. Plan, produce and publish a steady mix of website and landing pages, blogs, customer showcases and case studies, ebooks and whitepapers, with a clear view of which piece serves which stage of the funnel.
• Lead the team. Manage content creators and freelance writers, set quality standards, review work and keep the calendar on track.
• Scale with agencies. Brief, manage and evaluate external content agencies so that volume grows without quality slipping.
• Own the numbers. Track performance for every content type, work out what is working and what is not, and share clear metrics and recommendations with management on a regular cadence.
• Work across marketing. Partner with Product Marketing on case studies and feature content, and with the wider team so content reflects how merchants actually talk about their problems.
• Keep improving. Use data to decide what to make more of, what to fix and what to stop.

What you bring

• 5 to 7 years of experience in content operations.
• Demonstrated experience running a content engine that produces a variety of formats across the funnel: website and landing pages, blogs, customer showcases, ebooks and whitepapers.
• Experience leading a team of content creators.
• Experience working with external agencies to scale content.
• An analytical mindset. You use data to understand what content works and what does not, and you can explain it plainly to management.
• Experience in B2B SaaS.
• Strong writing and editorial judgement.

Good to have

• Experience with Shopify or Shopify app SaaS. This is a big plus.

What success looks like

Content that is published on schedule, produced at a consistent quality, and tied to results that management can see. You will be expected to report on output and on the impact of that output, not only on volume.

Location and relocation

This is an in-office role at our Coimbatore office. If you are based elsewhere, we can help with relocation.

How to apply

Please include samples of your content with your application. Send work that shows the range of what you have run, such as a blog, a customer story and a longer piece like an ebook or whitepaper, and tell us which results you were accountable for.