CRM Manager - Strategy

About the team: The CRM team sits within the Engagement Mission of SumUp’s Run & Grow Tribe and enables SumUp to communicate with merchants at scale throughout their lifecycle. The team is responsible for planning, building, and delivering multichannel campaigns and automations across email, push notifications, in-app notifications, and in-app banners. These initiatives support product adoption, merchant growth, and revenue generation. In this role, you will support the Run My Business (RMB) business line, which manages a diverse portfolio of products, including POS, Kiosk, Loyalty, Bookings, Subscriptions, and more. As RMB expands into new verticals, such as Beauty and Barber, effective product communication and CRM support are becoming increasingly important. You will work closely with business line stakeholders, Content, Design, Localization, and the CRM Platform team to deliver relevant and impactful merchant communications. Your campaigns will directly influence merchant behaviour, product adoption, and revenue, with measurable impact from day one. What you’ll do: Plan, develop, and launch multi-channel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line Own the full campaign lifecycle for assigned product lines from audience creation and brief intake through to deployment, analysis, and iteration Build and maintain merchant audience segments using data tools (Fivetran) and campaign platforms (Iterable) to ensure the right merchants receive the right messages Conduct a CRM audit of existing RMB automations, identifying gaps and recommending improvements to existing flows and new automation opportunities Partner with cross-functional stakeholders across business lines, product, and comms platform teams to understand business needs and translate them into effective CRM strategies Manage a multi-project workload across multiple product lines, markets, and languages, prioritizing effectively and delivering with speed and quality Contribute to campaign reporting and analysis, tracking performance and providing actionable insights to stakeholders You’ll be great for this role if you: Bring proven experience planning, developing, and delivering CRM strategies, both automated and ad-hoc, across Email, Push, and In-App channels Are confident working with data and analytics, including SQL and Tableau, to build audiences, measure campaign performance, and derive actionable insights Have experience collaborating with cross-functional teams and stakeholders, advising them on how to best use CRM to achieve business objectives Demonstrate strong stakeholder management skills and can navigate competing priorities across different products and business areas Are a strong problem solver who can assess challenges, identify practical solutions, and make informed decisions Are highly organized with the ability to manage multiple projects and deadlines simultaneously without dropping the ball Communicate clearly and effectively, both written and verbal, and bring a collaborative, team-first mindset Are proactive, reliable, resilient and detail-oriented, you take accountability seriously and seek guidance when needed Why you should join SumUp: 🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup 🧑‍🔬 We take learning and experimentation seriously with Hack Days every second Friday, and entire global Hack Weeks . 🌈 Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 📚 A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education 🚀 Enrolment onto our VSOP program: You will own a stake in SumUp’s future success 💶 A corporate pension scheme where we match up to 20% of your contributions 🔄 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp 🔗 Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team 🚵🏾‍♂️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by Company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. About us: Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 36 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify. SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Explore career opportunities with us and join a team driven by collaboration, innovation, and a shared vision of creating a world where everyone can build a thriving business. Discover more about our vibrant and inclusive work culture and how we work on our careers website , and follow our journey on LinkedIn and Instagram . Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.