Digital Marketing Specialist

Overview At CLS Living , our mission is simple: to deliver unparalleled resident experience and foster an exceptional workplace environment . We are committed to building a world-class team of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth. Each day brings new opportunities to innovate, lead, and make a meaningful impact. We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity. Our success starts with our people—and when our team thrives, our residents do too. Company Benefits & Perks We believe in rewarding our team with benefits that support both personal and professional well-being: Generous Paid Time Off (PTO) 401(k) with Company Matching Comprehensive Health, Dental, and Vision Insurance Health Savings Account (HSA) & Flexible Spending Account (FSA) Life Insurance & Parental Leave Employee Assistance Program (EAP) Relocation Assistance Professional Development & Advancement Opportunities Supportive, Fun, and Flexible Work Environment Access to an Unmatched Company Culture that values individuality and innovation Responsibilities We are seeking a Digital Marketing Specialist who will lead the social media presence for a portfolio of CLS Living communities that strengthens brand awareness and supports leasing goals. This role combines content creation, social media strategy, community management, paid advertising, and digital marketing to ensure each property has an authentic, engaging online presence. The ideal candidate is highly creative, passionate about storytelling, educated on photo best practices, and skilled at translating apartment living into content that performs across today's social platforms. Social Media Strategy & Management Own and manage the social media presence for an assigned portfolio of apartment communities. Help to develop content calendars aligned with leasing goals, seasonal campaigns, and property events. Publish content across Instagram and Facebook along with any emerging platforms. Monitor platform performance and adjust content strategy based on engagement and analytics. Content Creation Guide onsite teams on quality content creation and provide individual support and feedback Write compelling captions and calls-to-action that reflect each property's unique personality while maintaining CLS Living brand standards. Stay current on social media trends and proactively incorporate new formats, audio, and creative ideas. Community Engagement & Reputation Monitor and respond to online reviews while partnering with General Managers to address resident concerns and escalate issues when necessary. Create reputation reports and provide recommendations for improving online sentiment. Plan, launch, and optimize paid social campaigns to drive awareness, tours, and lease conversions. Analyze campaign performance and recommend optimizations based on results. Marketing Support Review and provide feedback on content submitted by property teams to ensure quality and brand consistency. Support property teams with social media best practices, campaign ideas, and content planning. Conduct onboarding and training for Social Media Coordinators and new communities. Analytics & Reporting Track social media growth, engagement, reach, and campaign performance. Present insights that help improve content strategy and leasing outcomes. Digital Marketing Support Ensure property websites and GMB pages remain current and aligned with branding and marketing initiatives. Maintain digital marketing platforms and ensure tracking and reporting are properly configured. Innovation Continuously research emerging social media trends, AI tools, and digital marketing technologies. Introduce new creative concepts that position CLS Living as an industry leader in multifamily marketing. Travel Travel to communities as needed for content creation, property visits, team training, and company meetings. Qualifications Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 2+ years of experience in digital marketing — preferably in a multi-property, multi-location, or property management environment. Expertise in social media content strategy and paid advertising (including TikTok Ads). Proficient in Meta Ads Manager and Meta Business Suite. Strong grasp of social media best practices, platforms, and trends. Expert in content creation and providing feedback Excellent written and verbal communication skills. Proven ability to multitask, prioritize, and manage multiple projects simultaneously. Impeccable attention to detail. Preferred Skills & Tools Experience with platforms such as Hootsuite, HubSpot, SoCi, Birdeye, or similar. Strong analytical mindset with experience in performance reporting. Previous experience in property management or real estate marketing a plus. Who You Are We’re looking for someone who thrives in a fast-paced, hands-on environment and who sees every challenge as an opportunity to improve the resident experience. The ideal candidate will: Be a passionate mentor and team builder , invested in the growth and development of others. Act as an ambassador of the CLS Living culture , bringing energy, pride, and leadership to the community. Have a personal drive to excel , grow within the company, and take ownership of their role. Possess an entrepreneurial spirit , always looking for innovative ways to enhance operations, resident satisfaction, and property performance. Demonstrate a solutions-first mindset , handling challenges with professionalism and integrity. CLS Living is very proud to be recognized as a certified Great Places to Work company. CLS Living is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.