Director of Sales Marketing

Company Description Asia Partners IFBD Corporation is a Hong Kong–based company with branches overseas, specialising in leading IP portfolios across sports and museums, with strong experience in retail. We are looking for an active, proactive, and hands on Marketing Director who wants to learn, contribute their experience and market knowledge, and bring a true East/West vision to our growing international business.

This is a proactive leadership role for someone who is flexible, commercially minded, and willing to go the extra mile. You will help shape and execute marketing strategy across IP, retail, and cross border markets, working closely with teams in Hong Kong and overseas.

Location

Candidates must be able to live and work in Hong Kong. Occasional international travel may be required.

The Role

You will lead the marketing function and translate business goals into impactful campaigns and partnerships. You will bridge Asian and Western market perspectives, strengthen our IP brands, and drive retail and commercial results.

Key Responsibilities

• Develop and execute marketing strategy across sports IP, museum IP, and retail channels.
• Lead brand positioning, campaign planning, and go-to-market execution for Hong Kong and overseas markets.
• Build and manage cross cultural marketing approaches that connect East and West audiences, partners, and retail environments.
• Drive IP commercialization, licensing support, partnerships, and promotional campaigns.
• Oversee digital marketing, content, social media, PR, events, and retail marketing initiatives.
• Collaborate with overseas branches, retail teams, licensors, and external agencies.
• Manage marketing budgets, timelines, KPIs, and reporting.
• Lead, mentor, and develop a high-performing marketing team.
• Stay curious and proactive: monitor market trends, consumer behaviour, and competitor activity, and bring new ideas to the table.
• Roll up your sleeves when needed this is a flexible, hands on role that may require extra effort around launches, events, and international projects.

Candidate Profile

• 8–12+ years of marketing experience, including senior leadership experience.
• Strong background in IP, licensing, sports, museums, entertainment, or retail marketing.
• Experience working across Asian and Western markets with a genuine East West perspective.
• Commercially savvy, proactive, and comfortable taking ownership.
• Flexible, adaptable, and willing to go the extra mile.
• Eager to learn and contribute experience and market knowledge.
• Strong leadership, communication, and stakeholder-management skills.
• Experience managing budgets, agencies, and cross-border teams.
• Fluent English required; latin languages or arabic is a plus
• Must be able to live and work in Hong Kong immediately

What We Offer

• A senior role in a Hong Kong–based company with international reach.
• Exposure to sports and museum IP, retail, and cross-market campaigns, in well recognise brands
• A dynamic environment where proactive people can learn, contribute, and make an impact.
• Visa Sponsor