Founding GTM Lead

About the Role A fast-moving, pre-seed generative AI research lab — specializing in human-centric image and video generation for professional creatives — is hiring a Founding GTM Lead to own end-to-end go-to-market execution. This is a high-ownership, high-autonomy founding role: you'll work directly with the founding team to turn cutting-edge AI product capability into commercial traction, shape early customer relationships, and build the repeatable GTM playbook from scratch. The company serves creative industries including gaming, film & VFX, agencies, fashion, and digital human experiences. What You'll Do Own early go-to-market execution across community, content, partnerships, and targeted outreach. Build and manage relationships with design partners and early customers in creator, studio, and agency segments. Recruit and organize participants for ongoing product research and user testing. Drive early commercial conversations, demos, pilots, and structured feedback channels. Collaborate with product leadership on positioning, messaging, ICP definition, and pricing strategy. Deliver clear, structured market feedback to accelerate product decision-making. Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations. Represent the company externally with credibility, strong EQ, and confident storytelling. What We're Looking For Required: 4–8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments. Proven experience in at least one motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community/creator funnels). 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios. 1–2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work. Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch. Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings. Comfortable selling a product still being built; fast-paced communicator who takes ownership well beyond a job description. Nice to have: Background at a generative AI, creative software, or visual media company (e.g. similar to Runway, Luma AI, Stability AI, Midjourney, Synthesia, or Adobe). Experience launching or scaling a GTM motion at a company with fewer than 20 employees. Familiarity with API-led or developer-facing GTM motions alongside end-user creative workflows. Compensation & Benefits Salary: $150,000 – $185,000 USD annually Early-stage equity commensurate with a founding team member Visa sponsorship available where applicable Location Fully remote (US-based, New York preferred) or based in Zurich or Warsaw. Occasional travel expected. Visa sponsorship is available where applicable.