Founding Marketer (Growth, GTM)

About the Role This is a founding marketing role at an early-stage healthtech startup building a membership-based personalized diagnostics and preventive health platform. You'll own growth, GTM strategy, and brand storytelling from the ground up — shaping the company's narrative and directly driving revenue and user growth as a core member of the leadership team. What You'll Do Define and execute GTM strategy across channels to drive revenue and growth. Lead brand storytelling and positioning to build a compelling market narrative. Oversee paid ads, social media, partnerships, and influencer programs. Collaborate cross-functionally with product, sales, design, and customer success teams. Set budgets, forecast outcomes, and measure ROI across all marketing channels. Build, lead, and mentor the marketing function as the company scales. Develop and deploy high-impact campaigns with supporting performance dashboards. What We're Looking For 2–5 years of experience in B2C growth marketing, sales, or adjacent fields. Proven track record defining and executing multi-channel GTM strategies that drive revenue growth. Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn. Strong analytical skills with experience in attribution modeling, marketing analytics, and CRM/tooling integration (e.g., GA4, dashboards). Experience managing marketing budgets, forecasting, and measuring ROI. Experience with influencer and partner marketing, including campaign management and negotiation. Strong cross-functional collaboration skills across product, sales, design, and customer success. Ability to develop and execute high-impact marketing campaigns independently. Experience building and leading a marketing function is a plus. Compensation & Benefits Salary range: €35,000–€70,000 EUR annually . Visa sponsorship is available for this role. Location On-site in Berlin, Germany or Helsinki, Finland.