General Manager Commercial

Location: Hong Kong or Singapore (Flexible / Hybrid, with ~20% travel)

Industry: Corporate Gifting, Promotional Products & Custom Manufacturing

Reports To: Founder(s)

HYVE Promo is a vertically integrated, international leader in corporate gifting, promotional products, and brand customization. Headquartered in APAC with owned manufacturing facilities in Ningbo, China, we serve enterprise clients and distributors across APAC, the United States, and Europe.

As we embark on our next phase of growth, we are deploying an integrated e-commerce and ERP platform to digitize and connect our sales, customer service, production, warehouse, finance, and logistics workflows globally.

We are seeking an experienced, commercially driven General Manager to serve as the senior operating and commercial leader of the business. Partnering directly with the Founder(s), you will lead our executive team, drive international revenue, roll out our digital transformation, and establish the operational discipline needed to scale—all while preserving our fast-moving, customer-centric culture.

This is a full P&L ownership role. Deep technical or production engineering expertise is not required; we need an authentic leader who can make sound decisions, manage experienced functional heads, allocate resources, and hold teams accountable for results.

• P&L & Strategic Execution: Full accountability for revenue, gross margin, profitability, cash flow, and working capital against the annual business plan.
• Commercial Growth & Go-to-Market: Expand distributor and key account sales across APAC, US, and Europe. Sponsor the commercial rollout of our new B2B e-commerce platform and personally support high-value enterprise accounts.
• Executive Leadership & Operations: Lead the functional heads (Sales, Factory, Sourcing, Logistics, Finance). Establish a clear operating cadence (weekly, monthly, quarterly) to review KPIs and eliminate cross-functional bottlenecks.
• Digital Transformation Sponsorship: Serve as the executive sponsor for our global ERP and B2B e-commerce systems, ensuring high user adoption, strong operational controls, and on-time project milestones.
• Supply Chain & Manufacturing Oversight: Hold factory and sourcing leaders in Ningbo accountable for production throughput, lead times, quality, yield, and unit costs.
• Founder Partnership: Maintain a candid, transparent working relationship with the Founder(s), translating high-level strategy into actionable, resourced plans.

• 30 Days: Complete a full business assessment, align on priorities with the Founder(s), meet key team members, and connect with top enterprise customers/suppliers.
• 90 Days: Establish a unified company scorecard, fully own the weekly/quarterly operating cadence, and cement governance for the ERP and e-commerce launch.
• Year One: Meet or exceed approved revenue and margin targets, successfully deploy the ERP/e-commerce platforms into active production, and build a high-performing leadership team with minimal founder dependency for daily operations.

• Industry Background: Significant leadership experience in corporate gifting, promotional products, branded merchandise, or a closely adjacent B2B customization / made-to-order manufacturing environment.
• P&L Management: Proven track record running a company or major business unit with direct accountability for P&L, cash flow, and working capital.
• Commercial Track Record: Demonstrated ability to drive revenue growth, expand distributor networks, and scale key accounts.
• Cross-Border Operations: Comfortable managing multi-regional teams across different time zones, ideally involving APAC, the US, and Europe.
• Language Proficiency: Professional fluency in English is required. Professional proficiency in Mandarin is strongly preferred due to frequent collaboration with our Ningbo factory and operations team.

• Experience operating or scaling digitally enabled B2B e-commerce platforms.
• Hands-on executive sponsorship of ERP implementation and adoption.
• Experience overseeing owned or closely integrated manufacturing and supply chain operations.

• Commercially Minded & Decisive: Comfortable carrying a revenue target and making firm decisions in fast-moving environments.
• Financially & Analytically Fluent: Able to dive into margins, cash conversion cycles, and operational metrics to identify performance gaps quickly.
• Accountability & Leadership: High standards paired with an empathetic, supportive leadership style.
• Organizational Rigor: Ability to build structure, cadence, and process without adding unnecessary bureaucracy.

• Base: Hong Kong or Singapore (Relocation not strictly required; local candidates or those with existing work authorization preferred, though visa sponsorship may be considered for exceptional candidates).
• Work Style: Flexible/Hybrid arrangement matching business needs, with routine evening calls to engage with US/Europe stakeholders.
• Travel: ~20% international travel required, primarily to our manufacturing and operations hub in Ningbo, as well as key client and partner locations globally.

• Competitive Compensation: Attractive base salary (negotiable based on location and experience).
• Incentive Structure: Performance-based bonus tied to financial targets, plus long-term equity / equity-participation options.
• Comprehensive Benefits: Local health insurance, flexible working policies, generous paid leave, and international travel coverage.
• Impact: Direct autonomy to shape the future of an established, growing international enterprise.

• Own It, Finish Strong: We take complete responsibility for outcomes, not just task completion.
• Fast Forward Everything: We make swift decisions with sound judgment, speed, and accountability.
• Win Together: Seamless collaboration across Singapore, Hong Kong, Ningbo, and our global partner network.

If you have a track record of driving P&L growth and leading operational scale across international B2B markets, click Apply below or submit your resume directly to our hiring team.

HYVE Promo is an equal opportunity employer.