Growth Marketing Manager (Only Real Estate Experience)

About Aarika Real Estate

Aarika Real Estate is a Dubai-based real estate agency helping buyers, sellers, tenants, and investors navigate the property market with confidence. We work with leading developers, including Emaar, DAMAC, Aldar, Sobha, Azizi, Ellington, and Deyaar, offering property sales, leasing, off-plan opportunities, and end-to-end client support.

We are looking for a Growth Marketing Manager to drive qualified leads, strengthen marketing performance, and turn demand into viewings, transactions, and revenue.

The Role

You will own demand generation and growth across the entire property funnel, from the first ad impression or portal enquiry through lead qualification, property viewing, booking, and deal closure.

Working closely with our sales and leasing teams, you will connect marketing activity directly to commercial outcomes. Your key performance metrics will include cost per qualified lead, cost per viewing, lead-to-deal conversion, customer acquisition cost, and revenue generated.

This is a hands-on role for a commercially minded marketer who can manage paid campaigns, optimize conversion funnels, leverage CRM data, and build scalable growth strategies in Dubai's competitive real estate market.

Key Responsibilities

1. Lead Generation & Paid Acquisition

• Plan, launch, and optimize performance campaigns across Meta, Google Ads (Search, Performance Max, and YouTube), TikTok, LinkedIn, and property portals such as Property Finder and Bayut.
• Develop campaigns for off-plan launches, secondary-market sales, rentals, and investor audiences.
• Manage marketing budgets and allocate spend based on lead quality, viewing rates, conversion, and revenue contribution.
• Build audience segments for first-time buyers, property investors, high-net-worth individuals, overseas buyers, landlords, and tenants.
• Test new channels, audiences, creatives, and acquisition strategies to improve campaign performance.

2. Funnel Optimization & Conversion

• Develop and optimize landing pages, project microsites, lead forms, WhatsApp enquiry flows, and property campaign pages.
• Build lead-nurturing journeys across email, WhatsApp, SMS, and retargeting to convert new, inactive, and long-cycle leads.
• Work with sales teams to define lead qualification criteria, scoring models, and response-time standards.
• Run continuous A/B testing across creatives, messaging, offers, landing pages, and forms.
• Identify bottlenecks throughout the funnel and implement improvements to increase enquiry-to-viewing and viewing-to-deal conversion rates.

3. CRM, Automation & Attribution

• Manage marketing automation and CRM workflows using platforms such as Bitrix24, Salesforce, or real estate-specific CRM systems.
• Ensure leads are tracked from their original source through qualification, viewing, offer, booking, and deal closure.
• Establish reliable marketing attribution to understand which channels, campaigns, and projects generate qualified leads and revenue.
• Build and maintain dashboards tracking CPL, cost per qualified lead, cost per viewing, lead-to-deal conversion, CAC, ROAS, and revenue by channel and project.
• Collaborate with sales teams to maintain accurate lead statuses, improve follow-up processes, and connect marketing spend to business results.

4. SEO, Content & Organic Growth

• Lead SEO strategy for property listings, community pages, area guides, and market insights to increase organic traffic and enquiries.
• Develop content strategies around property videos, walkthroughs, drone footage, developer projects, neighbourhood guides, market reports, and investor-focused topics.
• Create content that supports buyer and investor decisions, including rental yields, payment plans, mortgages, and ROI.
• Develop referral and partnership channels with developers, mortgage brokers, relocation firms, corporate partners, and broker networks.
• Strengthen the company's online reputation through client testimonials, reviews, success stories, and Google Business Profile management.

5. Campaigns, Launches & Events

• Plan and execute marketing campaigns for property launches, off-plan projects, open houses, roadshows, and investor events.
• Coordinate with developers, sales teams, and creative partners on campaign calendars, messaging, and marketing materials.
• Implement pre-event lead-generation strategies and post-event follow-up campaigns to convert interest into viewings and transactions.

6. Team & Stakeholder Management

• Coordinate and manage performance marketing, content, design, and external agency resources.
• Work closely with sales and leasing teams to align marketing priorities with inventory, commercial targets, and business objectives.
• Report campaign performance, budget utilization, pipeline contribution, and growth experiments to leadership on a weekly and monthly basis.
• Ensure marketing activities comply with applicable UAE real estate advertising regulations, relevant permit requirements, and data protection and consent obligations.

Requirements:

Must-Have

• At least 3 years of experience in growth marketing, performance marketing, or digital acquisition, including at least 2 years in real estate, proptech, property development, or another high-ticket, long-sales-cycle industry.
• Demonstrated success in generating qualified leads and contributing to closed revenue, beyond traffic and lead-volume metrics.
• Hands-on experience managing Meta Ads, Google Ads, and property portal campaigns.
• Strong budget management skills, with the ability to optimize spend against commercial targets.
• Practical experience with CRM systems and marketing automation, including lead tracking, scoring, attribution, and nurturing.
• Strong analytical skills and experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting tools.
• Understanding of the property buyer and investor journey, including off-plan and ready properties, payment plans, mortgages, rental yields, and agent-led sales.
• Strong communication and stakeholder management skills, with the ability to work effectively with sales teams and agents.
• A data-driven, commercially focused mindset with a strong sense of ownership and accountability.

Nice-to-Have

• Experience launching developer projects or running off-plan property campaigns in Dubai or other international markets.
• Familiarity with WhatsApp Business API, conversational marketing, and automated lead follow-up.
• Experience marketing to international buyers and high-net-worth investors across multiple markets.
• Knowledge of SEO and content strategy within the real estate sector.
• Familiarity with property listing syndication, virtual tours, lead-routing systems, and real estate technology platforms.

What We Offer

• Competitive salary based on experience.
• Direct access to leadership and involvement in strategic growth, sales planning, and project launches.
• Budget ownership and the autonomy to test, optimize, and scale marketing initiatives.
• Opportunities for professional development and continuous learning.
• Employment visa and medical insurance in accordance with applicable UAE laws.