Head of GEO / SEO / Growth Marketing (AI Driven)

We are seeking a Head of GEO and SEO to lead our organic and AI-driven search visibility strategy across Generative Engine Optimization (GEO) and traditional Search Engine Optimization (SEO). This role sits at the intersection of digital assets and fintech, and is responsible for building scalable organic and paid traffic growth engines across priority international markets, with a strong focus on AGI, AI-driven search and discovery channels in Growth Marketing.

Responsibilities

• Own and drive the company's GEO strategy — optimizing content and brand presence for AI-generated search results, AI Overviews, and generative engine discovery (e.g., ChatGPT, Perplexity, Google AI Overviews).
• Lead traditional SEO strategy — technical SEO, on-page/off-page optimization, content strategy, and organic search performance across all owned digital properties.
• Analyze target customer search behavior and intent, define content strategies, producing high-quality content aligned with SEO and GEO best practices.
• Optimize content visibility across AI-driven search engines such as Perplexity, ChatGPT Search, and Google AI Overviews.
• Design and execute paid media / performance marketing campaigns, with priority focus on the UK, Germany, Brazil, Spain, and Portugal markets.
• Drive AI-powered traffic growth initiatives, leveraging AI tools and automation to identify, test, and scale new acquisition channels.
• Build and manage a full-funnel growth roadmap combining organic (GEO/SEO) and paid acquisition strategies tailored to and fintech audiences.
• Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
• Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth.
• Monitor, analyze, and report on traffic, conversion, and growth KPIs; continuously optimize based on data.
• Collaborate cross-functionally with product, content, and design teams to align growth strategy with brand and product goals.
• Stay current on evolving search algorithms (both traditional and generative) and WEB3/fintech industry trends across target markets.
• Implement practical on-page and technical improvements directly in WordPress and common CMS platforms.

Requirements

• Bachelor's degree or above in Marketing, Communications, Business Management, Computer Science, Artificial Intelligence, Information Systems, Finance, or a related discipline.
• 5+ years of experience in SEO/GEO, digital marketing, SEM or growth marketing, with at least 2 years in a leadership capacity, with a proven track record of delivering AI Marketing initiatives.
• Prior experience within digital assets, investment management, asset management, hedge funds, trading platforms, fintech, or other regulated financial services.
• Strong understanding of modern AI technologies, including Large Language Models (LLMs), RAG, AI Agents, workflow automation, and enterprise AI platforms.
• Familiarity with enterprise AI ecosystems such as Microsoft Copilot, OpenAI, Anthropic, Google Gemini, LangChain, LangGraph, MCP, CrewAI, or similar AI platforms.
• Proven track record of driving organic and paid traffic growth in international markets, particularly UK, Germany, Brazil, Spain, and/or Portugal.
• Hands-on experience with Google Geo Ecosystem, Generative Engine Optimization (GEO), AEO or a strong understanding of how AI search/generative engines surface and rank content.
• Solid technical SEO expertise (site architecture, structured data, Core Web Vitals, etc.). Strong practical knowledge of technical SEO, on-page SEO, content strategy, internal linking and off-page signals, with the ability to diagnose issues, priorities actions, implement improvements in WordPress and common CMS platforms, and verify quality.
• Fluent in Chinese and English (written and spoken).
• Strong analytical skills with experience using SEO/analytics tools (e.g., Google Search Console, Ahrefs, SEMrush, GA4).
• Experience running paid media campaigns across European and LATAM markets (localization and platform nuances).
• Familiar with how AI search engines evaluate and cite content, able to propose practical optimization strategies, and capable of monitoring brand citation frequency and accuracy in AI-generated answers.
• Excellent communication and stakeholder management skills, with experience collaborating across executive leadership, business and technology teams.
• Analytical, Self-driven, execution-oriented, and comfortable working in a fast-paced environment with evolving priorities.

Work visa holders are welcome (QMAS / TTPS / ASMTP Visa).

What you’ll get from working at Magic Compass:

• Competitive compensation and benefits plus discretionary performance bonus
• Comprehensive Medical insurance coverage
• Five-days work, bank holiday, Birthday Leave
• Convenient working locations near MTR Station
• International exposure in your career and building a global interpersonal network