Head of Marketing - Data & AI (m/f/d)

About the role

AI is reshaping aviation; and zeroG is at the core of it. We are the AI experts of Lufthansa Group, building human-centric data and AI solutions that solve problems affecting millions of passengers and some of the most complex operations in the world.

We're looking for a marketing leader who can turn deep technical capability into a story the market understands and wants; someone as comfortable shaping a brand as building a team and running a data-driven plan. This role bridges the technical experts building our AI and the people who need to understand why it matters.

You'll own how zeroG is seen and understood: sharpening our positioning inside the Lufthansa Group, growing our presence in the global aviation market, and making complex AI feel clear, credible, and worth buying.

What you will be doing:

Scale and Lead the Marketing Hub

• Grow and coach a team across brand, content, social, digital, and product marketing; with honest feedback, clear standards, and structured ways of working.
• Define roles, collaboration models, and processes that scale with a fast-growing organization.

Own zeroG's Brand & Positioning

• Continuously develop the brand identity; logo, value propositions, and visual language (online and offline) that position zeroG as an AI and data partner for aviation organizations globally.
• Keep positioning sharp and consistent as the company and its portfolio grow.
• Nurture and evolve zeroG's employer brand with fresh ideas that keep us visible and credible as a place to work, helping attract and retain top data and AI talent in a competitive market.

Drive Go-to-Market & Adoption

• Design and run the go-to-market strategy for the AI and data portfolio, driving internal adoption across the Group and expansion into external markets.
• Shape messaging and sales materials for global trade fairs and international stakeholders, translating operational expertise into scalable offerings.

Represent zeroG, and Own PR & Events

• Represent zeroG at global aviation trade fairs and industry events, shaping our presence and making the message land with international stakeholders.
• Own PR and media relations, and plan and organise events; from our own formats to conference appearances, that build reputation and reach.

Lead Communications & AI Storytelling

• Own the tone-of-voice and storytelling guidelines that keep communication consistent through rapid growth.
• Land zeroG in the media that matters; earned features, advertorials, and formats like the "Data Waypoint" podcast that make our use cases and products tangible.

Measure What Matters

• Set data-driven SMART KPIs aligned to company strategy, and track progress through quarterly business reviews (QBRs).
• Use market research and competitive analysis to spot where marketing can open the next opportunity.

What skills should you have?

• Marketing Leadership: 8+ years in marketing, communications, or go-to-market, with a proven track record of building and scaling a function. You've built a brand, grown a team, and know the difference between activity and impact.
• Brand & Storytelling Craft: You turn complex, technical capability into clear positioning and stories that land; with executives, engineers, and the market alike.
• Builder's Mindset: You write the playbook, you don't follow one. You see what's missing, design something that works, and bring others along without overcomplicating it.
• People-First Leadership: You lead with warmth and hold high standards. Your team feels trusted, coached, and clear on where they're going.
• Communicator Across Levels: From technical experts to airline executives to press, you read the room and make your point land. Fluent in English; German a strong plus. Willingness to travel is a must.
• AI Fluency: Ability to speak credibly about data and AI solutions (GenAI, computer vision, NLP), and to market them without overpromising.

A few notes

• We don't expect you to tick every box. If this speaks to you, let's talk.
• We care more about how you think, lead, and build than about what your job title was before.
• This is a role with real scope - and genuine room to shape it as zeroG grows.

About us

zeroG was founded in 2015, as a spin-off from Lufthansa Systems. The goal was to set up a team of bright people – fluent in data & analytics and human-centered, agile work – and let them do their magic in improving aviation.

Throughout our history, we’ve supported the Lufthansa Group in their digital transformation journey and created the intelligent edge around Lufthansa Systems products, like NetLine/Ops++ and NetLine/Plan.

Today, we’re continuing our own journey in attracting OAL business, offering our expertise in improving business processes and developing cutting-edge data science applications and products. We deliver human-centered, end-to-end data science solutions, that help our clients eliminate cost, boost productivity and discover new business potentials.

Why you'll love working with us:

• Take initiative and watch your contributions drive real change in our dynamic environment.
• We prioritize creativity, open dialogue, and teamwork over rigid structures, ensuring every voice is heard.
• Work alongside an international team of top-notch data specialists who are passionate about creating innovative and elegant solutions with clients from all corners of the world.
• Take advantage of abundant learning opportunities for growth, supported by a yearly training budget, to help you develop new skills and advance your career.
• Enjoy a work environment that respects your work-life balance, offering flexibility and the option to work from home and the office as it suits you.
• If you're moving to Germany, our comprehensive relocation package ensures a smooth transition, helping you feel at home from day one.
• As part of the Lufthansa Group family, you'll benefit from discounted flight tickets from Lufthansa and partner airlines that make exploring the world easier and more flexible.

Read more about zeroG, our culture, and tips for the recruitment process at https://www.zerog.aero/career