Full-time · Dubai-based · Reports to CEO & Head of Operations We are hiring for a fast-growing, founder-led DTC ecommerce company focused on building, scaling and operating high-growth physical-product brands internationally. The company specializes in performance-driven ecommerce, with a strong focus on acquisition, creative, retention and operational excellence. The team moves fast, values ownership and is building a high-performance team in Dubai while collaborating with remote talent across the world. The founder has scaled a profitable DTC business to $5M+ in monthly revenue and is now building the next stage of the company with a strong focus on creative performance, systems and long-term team growth. Your Responsibilities Manage a team of 4–5 video editors: brief them, review their work, set quality standards, manage workload, give regular feedback and help them improve Own the weekly creative testing pipeline across Meta and TikTok, including concepts, hooks, angles, formats and iterations Develop ad concepts and write clear creative briefs that editors can execute without unnecessary back-and-forth Work directly with the media buying team to read performance data and decide what to scale, iterate or kill Stay close to the craft and cut or adjust ads yourself when needed, especially for urgent tests, new angles, A+ concepts or revisions Track and report on creative performance, including hook rate, hold rate, CTR, CPA and ROAS contribution Stay on top of what is working across DTC, physical products, UGC-style ads and short-form performance creative Build the systems, SOPs and workflows that allow the creative team to scale What We Are Looking For 1–3 years of experience producing, directing or strategizing performance video ads for DTC ecommerce brands Strong understanding of Facebook, Instagram, TikTok and ideally Pinterest creative Experience managing, leading, briefing or reviewing video editors, even if this was informal leadership A proven track record of ads that performed at scale, ideally with context around spend, CPA, ROAS, CTR or scale Strong hands-on skills in Adobe Premiere, After Effects and/or CapCut Deep understanding of the Meta and TikTok creative landscape, including UGC, hooks, native formats and current direct-response ad trends Commercial instinct: you think in CPA, ROAS and conversion rate, not just views or engagement Structured and self-directed working style: you find the next test, you do not wait to be told Genuine interest in direct response, ecommerce and what actually drives sales Fluent, clear and strong English communication skills, both written and spoken Stable career history and interest in building long-term Bonus points if you have experience with physical-product brands in beauty, home, lifestyle, household products, consumer goods or similar categories. How We Work Speed and iteration over perfection Clear ownership and accountability Results-first culture Direct access to the founder and performance team No unnecessary meetings Fast feedback loops Performance-driven decision making What We Offer Full ownership of the creative function for a scaling DTC brand in English-speaking markets A team of 4–5 video editors to lead from day one Direct access to the founder and performance team Clear progression path as the brand and creative team scale Performance-linked growth opportunity after probation Visa sponsorship for Dubai Office: Dubai Business Bay (min. 6 month/ year) Long-term opportunity inside a fast-moving, founder-led ecommerce group Feel free to connect and reach out on LinkedIn: https://www.linkedin.com/in/denise-walter-venema/
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