Lead Generation Specialist

Performance Marketing & Lead Generation Specialist

Company: House of Orange — Real Estate Brokerage & Investment Location: Dubai, UAE (on-site) Reports to: Founder / Head of Marketing Type: Full-time

The role in one line

You own every dirham we spend on paid acquisition and every lead it produces — from ad click to qualified enquiry sitting in the CRM in front of an agent.

This is not a brand or content role. We measure you on cost per qualified lead, lead-to-viewing rate, and cost per closed deal. If you like campaigns that "build awareness," this isn't for you.

What you'll own

Paid media

• Build, launch, and scale Meta and Google campaigns for off-plan launches and secondary listings
• Run TikTok as a growth channel — creative testing, hooks, spark ads, lead forms
• Full budget responsibility: allocation across channels, pacing, scaling winners, killing losers fast
• Audience and geo strategy across our buyer markets (GCC, UK, Europe, India, Russia/CIS)
• Creative direction and testing: briefs to our media team, iteration on hooks/angles/formats, structured testing rather than guesswork

Lead engine

• Landing pages and lead forms built for conversion — not pretty, effective
• Click-to-WhatsApp funnels, instant forms, and calls — tested against each other, not assumed
• Lead routing into the CRM with clean source attribution on every single lead
• Speed-to-lead: work with sales ops so no paid lead sits untouched

Tracking & reporting

• GA4, GTM, Meta Pixel + Conversions API, Google Enhanced Conversions, server-side tracking where it matters
• One dashboard the founder can open daily: spend, leads, CPL, qualified rate, viewings, deals, CAC — by channel and by campaign
• Full-funnel reporting back to closed revenue. Platform-reported leads are not the scoreboard; deals are.

SEO

• Technical and on-page SEO for our website and project/community landing pages
• Content and keyword strategy targeting high-intent buyer and investor search
• Local SEO, Google Business Profile, and building organic lead flow as a long-term hedge against rising CPCs

Compliance

• Every property ad runs with correct Trakheesi permit and complies with Dubai advertising regulations and platform real-estate policies. No account bans, no takedowns.

Requirements

• 3+ years running paid acquisition with real budget responsibility — Meta and Google at minimum
• Proven lead-gen track record. You'll be asked to walk us through actual accounts: spend, CPL, volume, what you changed and why
• Real estate, property, or another high-ticket considered-purchase category (finance, automotive, private education, medical tourism) strongly preferred
• Hands-on with tracking and attribution — you can debug a broken pixel yourself, not raise a ticket
• Comfortable in a CRM. You understand that a lead isn't a result
• Analytical and blunt with numbers. You'll be expected to tell us when a channel isn't working, including one you built
• Fluent English. Arabic or Russian is an advantage
• Based in Dubai or ready to relocate immediately

Strong advantage

• You can code. HTML/CSS/JS to ship and fix landing pages without waiting on a developer. Python or Apps Script for reporting automation, lead deduplication, API work between platforms and CRM. This is a genuine multiplier in this role and it's reflected in the offer
• Experience with CRM/marketing APIs and webhook-based lead automation
• CRO and A/B testing experience
• Experience building internal dashboards (Looker Studio, Sheets + API, or similar)

How we'll measure you

First 30 days — Tracking audited and fixed. Every lead source attributed correctly. Baseline CPL and qualified-lead rate documented per channel. Daily dashboard live.

First 60 days — Meta and Google restructured and running to a target CPL. First TikTok tests concluded with a clear read. SEO technical audit delivered with a prioritised fix list.

First 90 days — Measurable reduction in cost per qualified lead at equal or higher volume. Landing page conversion rate improved against baseline. Clear, defensible view of cost per closed deal by channel.

Ongoing KPIs — Cost per qualified lead · qualified rate · lead-to-viewing rate · cost per deal / CAC · ROAS · organic lead volume growth

What we offer

• Direct access to the founder. Decisions in hours, not committees
• Real budget and real authority over how it's spent
• Performance-linked compensation on top of base — you benefit directly from lowering CAC and driving deals
• A company that scales what works fast and doesn't protect what doesn't
• Dubai, tax-free income, visa and medical insurance provided

How to apply

Send your Portfolio + CV plus a short note covering:

1. One account you're proud of — channel, monthly spend, CPL, lead volume, and what specifically you changed to improve it
2. One channel or campaign you shut down, and why
3. Screenshots or a Loom walkthrough of a live ad account or dashboard you built (redact client names as needed)
4. If you code: a link to something you've built or automated

Applications without numbers won't be reviewed.