Marketing Artist - Dramapops

ABOUT CODEWAY Codeway is a global consumer tech company with more than 400M users worldwide. Since 2020, we’ve built and scaled 60+ mobile apps across creativity, productivity, wellness, language learning, and entertainment. Our flagship apps — Retake AI, Cleanup, Learna, and DramaPops — and many of them lead their categories globally. In 2024, we became the most downloaded app publisher on iOS, driven by cutting-edge AI research, sharp data-driven execution, and a relentless focus on product and marketing. We’re a team of 300+ people across İstanbul and Barcelona who bring curiosity, passion, trust, and ownership to everything we build. Recognized as a #1 LinkedIn Top Startup and a Great Place to Work in Europe, Codeway is where ambitious people do their life’s best work. We’re building the next generation of consumer tech and reimagining what mobile apps can be. This is Codeway. This is our way. Join us. About the Product Dramapops is a short drama app delivering addictive, vertical storytelling to millions of viewers worldwide. We produce fast, emotional, binge-worthy series built for mobile and we're scaling fast. Dramapops is one of the fast-growing apps at Codeway , a studio behind multiple top-charting mobile products, so you'll be joining a creative org with real range and momentum. Why this role matters In our category, marketing is the growth engine ; the majority of the budget goes to user acquisition, and creative is the single biggest lever on what an install costs us. We already have compelling content and strong analytical and attribution infrastructure. The Marketing Artist is the person who turns that content into ads that win the first three seconds and bring millions of new viewers in profitably. Your work isn't decoration around the campaign ; it is the campaign. What You'll Be Doing Produce video ads and marketing creatives for paid channels (Meta, TikTok, YouTube) that drive installs and subscriptions in volume, as testable concept pools, not one-offs. Cut raw footage and scenes from our drama series into high-performing assets: hooks, trailers, episodic and paywall-bridge cuts. Use AI video tools to generate, direct, and refine footage and bring new tools and techniques back to the team. Work directly off performance and attribution data with the growth team to iterate winners, kill losers fast, and find new creative angles. Own the metrics your work moves hook/thumb-stop rate, CTR, CPI, ROAS and come back with sharper ideas, not just reports. Adapt and repurpose assets across formats, platforms, aspect ratios, and market localizations. Stay ahead of short-form trends across TikTok and Reels and translate them into things we can ship this week. Take creative concepts from brief to final delivery independently. What You'll Bring Experience. 2+ years producing video creative, ideally performance/UA creative for mobile apps or short-form content. A reel. A portfolio of paid-social or UA creative you've made, bonus if you can speak to how it performed. Know-how. Hands-on command of Adobe After Effects, Premiere Pro, and CapCut. Motion design fundamentals. Real command of After Effects beyond cuts and captions , compositing, animation, retiming, and templating for scale. AI fluency. Real hands-on experience generating and directing footage with AI video tools, and the instinct to multitask across their generation wait times. Versatility. You adapt your craft to different brands, tones, and audiences, and ramp quickly on new products and styles. Data-driven creativity. You sharpen creative with performance insight, not gut feeling alone and you're comfortable letting the data kill your favorite cut. Visual instinct. Strong sense of pacing, composition, and what makes a hook actually land. Ownership & adaptability. You take work from brief to delivery, thrive in fast feedback loops, iterate, and move on. Communication. Clear, collaborative, and open to constructive criticism. WHAT WE OFFER The chance to work with a high-caliber, passionate international team building category-defining products Full-time contract with competitive salary Private health insurance, a generous meal card Full visa & relocation support if you’re moving to Barcelona Annual learning & development budget for courses, tools, or events that support your growth Free access to Codeway’s suite of apps across productivity, wellness, and education A top-notch office in the heart of the city RECRUITING PROCESS We are committed to keeping our recruitment process short and transparent. Here’s how it looks: Application Recruiter Interview Hiring Manager Interview Case Study Technical Interview Offer