Marketing Data & Insights Analyst – Adobe Analytics

Our client is a leading international organisation focused on digital transformation, customer experience and data-driven decision-making. We are seeking a Marketing Data & Insights Analyst with strong Adobe Analytics experience to support marketing measurement, reporting and channel intelligence. You will work across email, webinars, digital campaigns and lead-generation programmes, partnering with marketing, data and technology teams to turn data into actionable insight.

Key Responsibilities

• Manage lead management, campaign reporting and marketing performance processes, ensuring accurate and timely delivery.
• Partner with Marketing, Salesforce and Enterprise Data teams to support reliable Marketing Qualified Lead (MQL) data flows.
• Analyse campaign and channel performance to identify trends, opportunities and optimisation areas.
• Develop and maintain reporting processes, documentation and business rules to ensure consistency and data quality.
• Support dashboards, benchmark reporting and ad hoc analysis across marketing activity.
• Translate stakeholder requirements into practical analytical and reporting solutions.
• Identify opportunities to automate reporting and improve analytical efficiency.

Future Development

The role offers opportunities to contribute to strategic initiatives, including:

• Developing leading-indicator and performance frameworks.
• Analysing digital engagement to support personalisation and channel optimisation.
• Supporting AI-enabled measurement, reporting and insights.
• Helping shape the future direction of marketing analytics and channel intelligence.

About You

• 3+ years' experience in marketing analytics, campaign reporting, marketing operations, BI or a related analytical discipline.
• Experience with marketing performance, CRM, lead management or campaign analytics.
• Strong analytical skills and experience working with complex datasets.
• Ability to manage recurring reporting processes independently and deliver accurate results to deadlines.
• Strong stakeholder management skills across marketing, data and technology teams.

Technical Skills

• Essential: Hands-on Adobe Analytics experience and familiarity with the wider Adobe ecosystem.
• Adobe Experience Platform (AEP) experience is highly desirable.
• Strong SQL skills.
• Experience with Power BI, Tableau or similar BI tools.
• Salesforce, Marketo or other CRM/marketing technology experience is advantageous.

Professional Skills

• Strong analytical, problem-solving and attention-to-detail skills.
• Ability to turn complex data into clear, actionable insights.
• Excellent communication and documentation skills.
• Proactive, commercially aware and focused on continuous improvement, automation and efficiency.

Why Consider This Opportunity?

Join a high-profile organisation where marketing data, digital analytics and AI are increasingly central to decision-making. You will gain the opportunity to work across Adobe Analytics, marketing data, digital engagement and emerging AI-enabled analytics, while helping shape modern marketing measurement and reporting.

Salary dependent on candidate experience. Benefits: Annual Bonus Scheme. Contributory Pension. Private Medical Insurance. Life Assurance & Long-Term Disability. Employee Assistance Programme. 22 days annual leave + 10 public holidays. Relocation package. Continuous Learning & Development. Access to extensive training & certification resources. Lunch & Learn sessions. Additional perks including company discounts, on-site parking, and bike-to-work scheme

Permanent, full time role. 3 days a week on site in Letterkenny, Co. Donegal. You can work remotely the rest of the month, but within the island of Ireland. Candidates must be eligible to work in Ireland/EU.

For more information, please contact David Coyle at 01 635 1748 or email david@methodius.com