Job Title: Marketing Specialist
Location: Dubai, UAE (On-site)
Job Type: Full-time
Role Overview
Livbnb is seeking a proactive, highly versatile Marketing Specialist to elevate our brand presence, engage our audience, and drive growth. In this role, you will lead end-to-end content production, manage core digital channels, execute paid media, nurture B2B partnerships, and work closely with our cross-functional team.
Key Responsibilities
1. Multichannel Content & Media Production
- Video Production: Script, direct, edit (basic/CapCut), schedule, and publish video reels, podcasts, and multimedia assets across YouTube and social platforms.
- Social Media & Copywriting: Lead end-to-end content development, graphic design, and publishing for Instagram and LinkedIn, including long-form articles.
- Brand Assets & Collateral: Design high-impact pitch decks, sales collateral, event signage, and specialized WhatsApp marketing creatives.
- Email Marketing: Draft, design, and execute newsletter campaigns to engage our subscriber base.
2. B2B Partnerships & Public Relations
- Strategic Partnerships: Initiate, manage, and nurture B2B partner communications with key platforms, preparing custom proposals and pitch decks.
- PR & Media Relations: Draft press releases, execute media outreach, and manage coverage placements across free and paid publications.
3. Paid Media, Analytics & Reputation
- Ad Management & Reporting: Set up, optimize, and track paid digital ad campaigns, delivering clear reports on marketing spend versus performance.
- Reputation & Community Management: Monitor and handle brand communications on Google Reviews, LinkedIn inbox, and active social channels.
4. Creative Operations & Campaign Support
- Production Coordination: Schedule and coordinate photo/video shoots with team members, talent, and photographers.
- Event Execution: Support logistics, branding, and content setup for brand activations and corporate events.
Candidate Qualifications & Skills
- Experience: 2–4 years of generalist digital marketing or content creation experience, ideally within real estate, property management, or agency environments in the UAE.
- Content & Design Tools: Hands-on proficiency with design software (Canva), basic video editing tools (CapCut, InShot, or similar), and social scheduling/publishing tools (e.g., Metricool).
- Ad & Platform Expertise: Demonstrated ability in setting up and tracking Meta/Digital Ad Manager campaigns and reviewing performance analytics.
- Communication & Writing: Exceptional written and spoken English; strong copywriting skills for PR pitches, newsletters, ad scripts, and executive LinkedIn content.
- Organization & Mindset: Highly organized with strong project management skills to coordinate shoots, partnerships, and campaign deadlines seamlessly.
- Competitive Pay: Salary TBD
- Health & Legal: Employment Visa & Medical Insurance.
- Work Culture: A collaborative, fast-paced, and supportive work environment.
- Perks & Amenities: Great office workspace, modern creative equipment, and access to company amenities.