📢 WE ARE HIRING: PERFORMANCE MARKETER
Vama Studio is looking for an experienced Performance Marketer who can independently plan, execute, monitor, and optimize paid advertising campaigns across Meta and Google Ads.
Position: Performance Marketer
Experience: 2+ Years
Salary: Competitive / As per experience
Location: Taratala, Kolkata
Employment Type: Full-time
Work Mode: 100% Work From Office
Shift: Day & Night Shifts
Job Responsibilities
• Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns
• Develop performance marketing strategies based on business objectives and target audiences
• Manage campaigns for Lead Generation, E-commerce, Sales, Traffic, App Installs, and Conversions
• Conduct audience research, competitor analysis, and campaign planning
• Create and manage campaign structures, ad sets, targeting, budgets, bidding, and placements
• Perform A/B testing of creatives, audiences, copy, landing pages, and campaign strategies
• Monitor CPC, CPM, CTR, CPL, CPA, ROAS, Conversion Rate, CAC, and overall campaign performance
• Optimize campaigns based on performance data and business goals
• Manage remarketing, retargeting, lookalike, custom, and interest-based audiences
• Allocate and optimize budgets across campaigns and platforms
• Coordinate with creative and content teams to develop high-performing ad creatives
• Analyze campaign performance and prepare regular reports with actionable insights
• Identify scaling opportunities while maintaining campaign efficiency
Meta Ads – Technical Skills Required
• Strong hands-on experience with Meta Ads Manager & Meta Business Manager
• Campaign setup and optimization across different objectives
• Meta Pixel implementation and event tracking
• Understanding of Conversions API (CAPI)
• Custom Conversions and standard event setup
• Audience creation: Custom, Lookalike, Retargeting & Remarketing
• Facebook/Instagram lead generation campaign setup
• Conversion and purchase optimization
• Understanding of attribution and campaign performance data
• Experience with Ads Manager reporting and troubleshooting
Google Ads – Technical Skills Required
• Hands-on experience with Google Ads
• Search, Display, Performance Max, Shopping, Video/YouTube and Remarketing campaigns
• Keyword research, match types, negative keywords, bidding and budget optimization
• Search term analysis and campaign optimization
• Ad copy creation and testing
• Conversion tracking and optimization
• Google Analytics 4 (GA4) knowledge
• Google Tag Manager (GTM) knowledge
• Google Ads conversion tracking and event implementation
• UTM tracking and campaign attribution
• Understanding of audience targeting and remarketing
• Google Merchant Center knowledge for E-commerce campaigns
Candidate Requirements
• Minimum 2 years of professional Performance Marketing experience
• Strong hands-on experience in both Meta Ads and Google Ads
• Good understanding of tracking, analytics, attribution, and conversion optimization
• Strong analytical and data-driven approach
• Ability to independently manage multiple campaigns and budgets
• Experience working with E-commerce and/or Lead Generation campaigns
• Strong knowledge of Excel/Google Sheets and performance reporting
• Good communication and coordination skills
• Ability to identify problems, analyze data, and take corrective action
• Willingness to work Day & Night Shifts
• Own laptop/computer required
Job Details & Benefits
💼 Experience: 2+ Years
💰 Salary: Competitive / As per experience
📍 Location: Taratala, Kolkata
🏢 Work Mode: 100% Work From Office
🕐 Shift: Day & Night Shifts
🏠 Accommodation: Provided for candidates relocating from outside Kolkata
💻 Own Laptop/Computer: Required
📌 Employment Type: Full-time
How to Apply
Interested candidates can send their updated CV to:
📩 info@vamastudio.com / 8582862374 Whatsapp (Message only)