Performance Marketing Specialist | Meta Ads, Google Ads & SEO

𝗕𝗹𝗮𝗰𝗸 𝗗𝗶𝗮𝗺𝗼𝗻𝗱𝘇 is looking for a hands-on 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 to join our team in Sydney. You’ll be responsible for planning, building, managing and optimising paid digital campaigns across 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 and other relevant advertising platforms, while also supporting SEO, analytics and emerging search strategies such as AEO and GEO. This is a hands-on, execution-focused role. We’re looking for someone who can take a campaign from initial strategy and audience development through to setup, launch, testing, optimisation, conversion and reporting.

Much of our work involves 𝗹𝘂𝘅𝘂𝗿𝘆, 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀, so experience with high-consideration customer journeys and highly targeted advertising will be particularly valuable. Because the advertising budgets you may work with can be significant, 𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱.

𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁

• Full-time preferred
• Part-time may be considered for current students with the relevant foundation skills and practical experience
• 3-month paid probation period
• Recent graduates are encouraged to apply
• For the right long-term candidate, future work visa / PR sponsorship may be considered, subject to eligibility, performance, business requirements and applicable immigration requirements

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗱𝗼

• Build paid advertising campaigns from the ground up across Meta, Google and other relevant platforms
• Develop and manage campaigns across the full marketing funnel, including:

1. Awareness
2. Consideration
3. Lead generation
4. Conversion
5. Retargeting

• Manage and optimise Meta Ads Manager campaigns
• Manage and optimise Google Ads campaigns
• Develop audience targeting, segmentation, custom audience, lookalike and retargeting strategies
• Manage campaign budgets and monitor spend, pacing and performance
• Analyse campaign data and identify opportunities to improve conversion rates, ROI, ROAS, CPA and overall campaign effectiveness
• Design and run performance tests across audiences, creatives, messaging, placements, bidding strategies, landing pages and campaign structures
• Monitor metrics including CTR, CPC, CPM, CPL, CPA, conversion rate and ROAS
• Diagnose underperforming campaigns and develop practical optimisation strategies
• Conduct keyword, competitor and SEO research
• Use Ahrefs and other relevant tools to support SEO and competitive analysis
• Support on-page and off-page SEO initiatives
• Work with emerging search strategies including 𝗔𝗘𝗢 𝗮𝗻𝗱 𝗚𝗘𝗢
• Use analytics platforms such as Google Analytics / GA4 and reporting dashboards to track and measure marketing outcomes
• Support conversion tracking, attribution and campaign measurement
• Produce campaign performance reports for internal and external stakeholders
• Translate data into clear, actionable recommendations rather than simply reporting numbers
• Collaborate with creative, content, digital, sales and client-facing teams to improve campaign outcomes

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝘀𝗸𝗶𝗹𝗹𝘀 & 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

• Hands-on experience with 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 and 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀

• Experience independently setting up, launching and optimising paid campaigns

• Experience managing real advertising budgets

• Strong analytical skills and the ability to interpret campaign performance data

• Ability to turn data into clear optimisation decisions and actionable recommendations

• Experience with performance testing and experimentation

• Understanding of full-funnel marketing, from awareness through to conversion and retargeting

• Strong understanding of paid media metrics including CTR, CPC, CPL, CPA, conversion rate and ROAS

• Working knowledge of 𝗦𝗘𝗢 best practices

• Experience with keyword research, competitor analysis and on-page/off-page optimisation

• Strong foundation knowledge of 𝗔𝗵𝗿𝗲𝗳𝘀 or similar SEO and competitive intelligence tools

• Familiarity with 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 / 𝗚𝗔𝟰 and marketing reporting dashboards

• Ability to prepare clear campaign performance reports for both internal and external stakeholders

• Strong communication skills and the ability to explain campaign performance to non-marketing stakeholders

• Strong attention to detail and the ability to work in a fast-paced, high-end client environment

• Ability to work independently while collaborating effectively across teams

• Relevant tertiary qualification in Marketing, Business, Communications or a related discipline, or equivalent professional experience

𝗛𝗶𝗴𝗵𝗹𝘆 𝗿𝗲𝗴𝗮𝗿𝗱𝗲𝗱

• Experience targeting 𝗹𝘂𝘅𝘂𝗿𝘆, 𝗛𝗡𝗪 𝗼𝗿 𝗨𝗛𝗡𝗪 audiences

• Experience marketing premium or high-consideration products and services

• Strong understanding of the Australian market

• Experience with Google Tag Manager

• Conversion tracking and attribution experience

• Landing page optimisation

• CRM and marketing automation experience

• AEO – Answer Engine Optimisation

• GEO – Generative Engine Optimisation

• Experience across luxury real estate, automotive, hospitality, fashion, lifestyle or other premium sectors

𝗪𝗵𝗼 𝘄𝗲’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿

We’re looking for someone who combines strong technical performance marketing skills with commercial judgement. You should be someone who:

• Can independently structure, launch and optimise a campaign

• Is comfortable being accountable for significant advertising spend

• Understands the difference between vanity metrics and meaningful business outcomes

• Is analytical, but also understands the importance of creative, messaging and brand positioning

• Can look at an underperforming campaign and investigate 𝘄𝗵𝘆 rather than simply increasing the budget

• Enjoys testing, learning and continuously improving campaigns

• Can clearly communicate what is working, what isn’t and what should happen next

• Takes accuracy, quality and attention to detail seriously

• Is curious about developments across AI, search, AEO, GEO and digital marketing

• Wants to grow into a broader performance marketing and digital growth role over time

𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 & 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵

Our work and relationships span luxury, automotive, hospitality, fashion, arts, sport and philanthropy.

𝗟𝘂𝘅𝘂𝗿𝘆, 𝗔𝘂𝘁𝗼𝗺𝗼𝘁𝗶𝘃𝗲 & 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲

• Sime Darby Motor Group

• Land Rover

• Rolls-Royce

• BMW

• Dorchester Collection

• Diageo

• Bang & Olufsen

• Leo Lin

• Penfolds

• Carla Zampatti

𝗔𝗿𝘁𝘀 & 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 and 𝗦𝗽𝗼𝗿𝘁𝘀 & 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁

• Art Gallery of New South Wales

• Museum of Contemporary Art

• Australian Chamber Orchestra

• Sydney FC

𝗖𝗵𝗮𝗿𝗶𝘁𝗶𝗲𝘀

• Sydney Children’s Hospital Foundation

• Children’s Cancer Institute

𝗛𝗼𝘄 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆

Send your resume and a short introduction to: rushi@blackdiamondz.com.au

Or message 𝗥𝘂𝘀𝗵𝗶 𝗩𝘆𝗮𝘀 directly on LinkedIn: https://www.linkedin.com/in/therushivyas

When applying, please include:

• The advertising platforms you have worked with

• Approximate campaign budgets you have personally managed

• Industries or audience types you have targeted

• One campaign you are particularly proud of and the results you achieved

• Your current availability

• Your current Australian work rights