Senior Copywriter & LinkedIn Personal Brand Strategist — Dubai

We’re a profitable, fast-scaling ecommerce business doing approximately USD $5M per month in revenue, and we’re hiring an exceptional copywriter to shape how our founder, company and products are presented to the world.

A major part of your role will be building the founder’s personal brand on LinkedIn. You’ll turn the daily journey of scaling an international ecommerce business into compelling content that builds authority, attracts talented people and makes ambitious professionals want to follow our company’s journey.

However, this is not only a LinkedIn role.

You’ll also write high-impact commercial copy across our business, including landing pages, product pages, recruitment campaigns, job descriptions and our future careers website.

This is not an entry-level position, and full training will not be provided. You must already have proven experience growing either your own LinkedIn profile or the personal brand of a founder, entrepreneur or executive.

• Interview the founder and extract valuable stories, lessons, opinions and business insights
• Turn conversations, voice notes and rough ideas into engaging LinkedIn posts
• Develop and manage the founder’s LinkedIn content strategy and calendar
• Write strong hooks, stories and educational content without sounding generic or artificial
• Identify interesting behind-the-scenes moments from daily business life
• Help capture suitable photos and visual content
• Analyze performance and continuously improve topics, formats and writing styles
• Build an audience of ecommerce professionals, operators, entrepreneurs and high-performing talent
• Strengthen our employer brand and make exceptional people interested in working with us

You will not simply receive finished ideas to rewrite. You must be able to recognize strong content opportunities, ask intelligent questions and proactively extract the best ideas.

• Write and improve landing pages and product pages
• Develop headlines, offers, hooks and product positioning
• Help build and write our careers website
• Write recruiting pages, job descriptions and candidate-facing campaigns
• Support ad copy, advertorials, email copy and other high-impact projects
• Use customer research, reviews and performance data to improve messaging and conversions
  
  

You have successfully grown your own LinkedIn profile or managed the personal brand of someone else.

You must be able to show:

• Profiles you have worked on
• Posts you personally wrote
• Audience and follower growth
• Engagement or performance results
• Your specific contribution to the strategy and execution
  
  

Your written English must be immaculate. You can write naturally, clearly and persuasively without clichés, filler or generic corporate language.

You can adapt your style depending on the objective: authentic and personal for LinkedIn, persuasive for a product page and ambitious but credible for recruiting.

You understand that a good copy must do more than sound nice. It should create interest, communicate value, overcome objections and move people to buy, apply or take action.

You can take rough thoughts or ordinary daily events and turn them into compelling stories with a strong hook, clear structure and valuable takeaway.

You proactively identify ideas and weak messaging instead of waiting for instructions. You also know how to communicate impressive business results without making the founder or company appear arrogant or overly promotional.

• Direct access to the founder of a fast-growing ecommerce company
• A constant stream of real business stories, lessons and behind-the-scenes material
• Significant ownership over the founder’s personal brand and company messaging
• The opportunity to work across LinkedIn, ecommerce, conversion copywriting and employer branding
• A high-performance environment where strong work is recognized
  
  

This is a full-time, in-office position in Downtown Dubai.

We will sponsor your UAE visa.

Compensation will depend on your experience, portfolio and proven results.

Please send us:

• Your CV
• Links to LinkedIn profiles you have grown
• Three LinkedIn posts you personally wrote
• Examples of landing pages, product pages or other commercial copy

Applications without clear evidence of LinkedIn growth and strong copywriting will not be considered.