Senior Digital Marketing Manager FT

Salary Range: $105,000.00 To $120,000.00 Annually EHN Canada is the nation’s largest private network of industry-leading mental health, trauma, and addiction treatment facilities, each with a passion for providing quality treatment for Canadians. We are committed to both caring for our patients and supporting their loved ones. With over 100 years of collective experience, our inpatient, outpatient, and online programs are offered across the country, providing essential compassionate care to patients wherever they are. EHN Canada prides themselves on providing both excellent and accessible care to all Canadians. Learn more at ehncanada.com Be part of the work that’s changing lives. Overview Reporting to the VP, Marketing, the Senior Manager, Marketing – Digital leads EHN Canada’s digital performance marketing function, with primary accountability for paid media, search, websites, analytics, business intelligence, and AIenabled marketing capabilities. This role blends hands-on expertise in direct response marketing with people leadership, technical ownership, and cross functional influence. The successful candidate acts as both a strategic owner and a translator—setting direction, developing talent, and ensuring digital and AI enabled execution is tightly aligned to admissions, growth, and organizational outcomes. Key Responsibilities Strategy & Performance Marketing Own and evolve EHN’s digital performance and direct response marketing strategy, with a primary focus on paid search (PPC), SEO, GEO, and performance optimization Serve as the organizational subject matter expert and escalation point for digital performance marketing Establish and enforce testing, attribution, and optimization best practices across digital channels Ensure digital investment decisions are grounded in measurable impact on admissions, conversion, and patient access Analytics, Measurement & Business Intelligence Act as superuser and governance owner for Google Analytics (GA4), including configuration, access management, data integrity, and alignment with business objectives Translate complex marketing, admissions, and performance data into clear, actionable insights for senior leadership and cross functional partners Partner closely with Analytics and Technology teams to develop, maintain, and evolve Power BI dashboards and performance reporting frameworks Define and standardize KPIs, metrics, and reporting methodologies across marketing and admissions Ensure consistent measurement practices across channels, platforms, and facilities AI, Automation & Agentic Capabilities Lead the responsible adoption of AI driven and agentic marketing capabilities, including applied use of large language models (LLMs), automation tools, and agent based workflows Design and oversee agentic AI systems that support marketing operations, such as campaign monitoring, performance analysis, testing recommendations, intake signal triage, and reporting automation Partner with Technology, Analytics, and Privacy teams to ensure AI tools are deployed with appropriate governance, data controls, and ethical safeguards Enable the digital marketing team to effectively use AI through clear standards, practical use cases, and training Evaluate emerging AI platforms and vendors, making evidence based recommendations tied to measurable business value Ensure AI generated insights and outputs are transparent, auditable, and aligned with EHN’s brand, clinical sensitivity, and regulatory environment Leadership & Team Management Lead, coach, and manage a team of 5 digital marketing and technical specialists, providing clear direction, prioritization, and performance expectations Build structure and accountability for execution focused team members while supporting strategic growth and capability development Support hiring, onboarding, performance management, and development planning within the digital marketing team Agency & Cross Functional Collaboration Oversee and optimize paid search and SEO programs in collaboration with internal specialists and external agencies Collaborate cross functionally with Admissions, Clinical, Business Development, Technology, and Finance teams to align digital strategy with operational priorities Other Perform other related duties as assigned Work Experience Requirements 5+ years of experience in digital or performance marketing, with deep expertise in direct response PPC and search Proven experience leading and developing teams Strong command of paid search platforms, performance optimization, attribution models, and funnel measurement Hands on experience with Google Analytics (GA4), including advanced configuration, governance, and data quality management Demonstrated experience working with Power BI or comparable business intelligence tools Practical experience applying AI and automation in a marketing context, including LLM based tools and agent style workflows Ability to critically assess AI capabilities and distinguish high value applications from experimentation or vendor hype Ability to clearly communicate technical, analytical, and AI driven insights to nontechnical stakeholders Experience managing external agencies and vendors in a performance driven environment Proven ability to operate in a fast paced, data driven organization with competing priorities Education Bachelor’s degree in Science, Engineering, Analytics, or another technical discipline preferred Business or commerce degrees considered secondary to demonstrated technical, analytical, and performance marketing capability Employee Benefits and Perks: Comprehensive benefits package including a yearly allowance of $2,000 for mental health and addiction services, plus $600 for various paramedical services (e.g., massage, physiotherapy) 24/7 Employee Assistance Program through GreenShield Health Competitive paid time off, with an extra paid day off for your birthday, offered to eligible employees Float Days and Recognized Statutory Holidays, providing additional flexibility and time off for eligible employees Access to in-house fitness facilities or discounted gym memberships Exclusive discounts through Perkopolis on entertainment, insurance, and more Opportunities for personal and professional growth through our Education Support Assistance program Supportive relocation opportunities due to our nationwide presence Defined Benefit pension plan with up to a 4% employer contribution Maternity and parental leave top-up Discounts available at Kids & Co. Daycare. Artificial intelligence (AI) may be used to screen, assess, or select applicants for this position by analyzing application materials and generating recommendations to support human decision-making. EHN Canada is an employment equity employer. If you should require accommodation during the interview process, please contact Human Resources. #INDHP