Senior Marketing Designer

Location: In-office in the Lisbon area | Relocation supported
Type: Full-time
Reports to: Head of Creative

The company builds consumer AI apps that help people change hard habits and actually stick with it; the lead product helps people moderate their drinking. Backed by a multi-million seed round from tier-1 venture funds, their first app hit a seven-figure run rate in seven weeks. The founders have built and sold mobile gaming companies and scaled a $500M+ ad network and consumer products at $1m/day scale, bringing deep expertise in performance, product, and monetization.

The Role

We're looking for a designer who has made generative models part of their craft — not a replacement for it. You will be a member of a five-person marketing design team.

Most AI advertising is easy to spot and easy to scroll past, and it fails for an old-fashioned reason: nobody applied composition, pacing, casting or editing to it. The designers getting real results are the ones combining traditional craft principles with generative tools, and knowing exactly where the models break. That's the person we want.

This is performance creative, not brand design. The work is judged on whether it earns attention and converts. But quality is the bar, not volume. We would rather put ten properly good ads in the market than a hundred that are merely finished.

Mission (first 4 months)

Own the design of our paid-social creative across the flagship app and the other consumer apps. Raise the standard of what we put in market, keep a high-tempo testing programme properly fed, and set a quality bar the rest of the team can work to.

Core Responsibilities

Performance Creative

• Design video-first, UGC-style ads for our consumer apps; concept through final cut.
• Turn briefs, hooks and audience insight into genuinely distinct executions, not cosmetic variations of the same idea.
• Iterate on what's already working: mine winners for the next angle rather than restarting from zero each time.

AI-Native Production

• Work with generative image and video models as a primary medium, integrated into a real production process rather than bolted onto one.
• Own your stack and have a point of view on how to use these tools well. What you use, why, and what you've replaced in the last six months.
• Solve the hard part: the drift, the mush, the uncanny faces, the plastic look. Getting past those is most of the craft.

Craft & Quality Bar

• Bring the fundamentals: composition, typography, pacing, the cut, sound, casting — and apply them to whatever the tools produce.
• Hold the line on quality when the pressure is to ship. Fast matters; weak-but-delivered doesn't count.
• Give and take direct creative feedback. Nobody here defends work because they made it.

Ways of Working

• Sit side by side with the growth and creative leads, and work in short cycles against live results.
• Build repeatable approaches: templates, reference systems, prompt and asset libraries so quality holds as output grows and doesn't depend on you alone.

Experience & Mindset

• 4+ years designing performance creative for consumer apps — subscription, wellness, dating, gaming or similar. Formal design credentials are not required.
• A portfolio, and the ability to speak to what performed and why. Show us work we want to look at twice, then tell us what it was meant to move and whether it moved.
• Genuinely at the frontier of AI creative tooling — self-taught, opinionated, and still picking things up.
• Fluent in short-form video craft: pacing, the cut, the first two seconds, sound, captions.
• Comfortable reading an ad account — hook rate, hold rate, CTR, CPA — and letting it shape what you make next.
• High standards and low ego. Ambitious, fast, and planning to have a much bigger job in eighteen months.

What You'll Get

• Competitive compensation and equity package.
• Real budget and real data. You have the skills already; almost nobody will hand you a live account at scale and show you exactly what your work did. We will.
• An unrestricted budget for whatever creative tooling you want to work with.
• A seat inside a lean, flat growth team — UA, strategy and marketing design — sitting together and shipping daily.
• Direct work with founders who've built and sold companies in mobile gaming and scaled $500M+ ad networks.
• Lisbon: relocation supported, and one of the better places in Europe to actually live.

How We Work

Short cycles, high feedback, zero bureaucracy. We measure everything, we kill things fast, and we hold a high bar on the work itself. You'll fit if you're the person in the room least willing to let something mediocre go out.

How We Hire

No long funnel, and no take-home you'll resent. A conversation about the work, then a paid brief — a real one, a few days, your tools, your call on how to approach it — and a session where you walk us through what you made and the decisions behind it. Portfolios tell us what you've done; this tells us how you think. We hire on the work.