Senior Product Manager (f/m/x) - Media Planning & Fulfillment Tools

bonial helps you save time, money and paper! We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail? Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms " kaufDA " and " MeinProspekt " in Germany, and “ Bonial ” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day. We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you. bonial welcomes both full- and part-timers! Your Role You will own the product area within our Client Facing Platforms group, building internal tools and solutions that help Bonial deliver value to our retail partners at scale. Your team focuses on Bonial Console: a set of internal tools that help plan content publication based on client contracts and monitor campaign setup. Your main focus area is the detailed media planning process — translating the requirements from client contracts (localisation, publication plan, click targets, overall runtime) into a detailed fulfillment plan that enables correct day-to-day operational workflow management. With it, you'll hold a genuine mandate to rethink how Bonial turns client contracts into daily operations at scale. We're looking for someone who looks at how our internal operations run today and refuses to accept "that's just how it works" as an answer. Your job isn't to make the current process faster or better, it's to question whether it should exist in its current form at all, to build and champion something better. You'll need to be equally comfortable redesigning a screen and redesigning the workflow, the handoffs, and the assumptions that teams have been quietly operating on for years — then bringing engineering, operations, data, and leadership along with you. You'll report directly to the Head of Product, with real license to challenge how things are done. Your responsibilities: ● Own and drive product strategy and roadmap for your area, making clear prioritisation calls, including what not to build ● Run continuous discovery of internal processes, tools, and users to map workflows, connections, and bottlenecks, and turn findings into a prioritised roadmap and clear user stories ● Size and validate ideas before building; maintain a prioritised backlog with clear rationale, owning the quarterly view for your domain head and C-level counterparts ● Lead the full product lifecycle: problem framing, scoping, shipping, measuring outcomes, and iterating ● Define success metrics and use data and experimentation to validate direction and guide decisions, not just report on performance ● Align stakeholders across Product, Business Operations, Engineering, Data, and leadership around a shared direction, building trust and clear expectations ● Present product updates, progress reports, and strategic recommendations to stakeholders and senior management ● Map workflows with department leadership and C-level stakeholders to find where time and capacity are lost, distinguishing quick wins from processes that need full redesign ● Drive product innovation by tracking industry trends and technology, and by embedding AI-driven approaches and tools into both the product and your own ways of working Your profile: ● Strong experience in Product Management, including automation experience, in an agile, fast-paced tech environment, with a track record of owning a product area end-to-end ● Proof you've shipped automation or AI solutions from requirements to live systems with real adoption ● The judgment to turn ambiguity into a scoped, prioritised plan, and the influence to drive change with senior stakeholders ● Strong stakeholder management skills, able to align competing priorities and drive decisions across teams ● Data-driven and tech-savvy: able to self-serve on data, form hypotheses, and engage deeply with engineers on technical solutions ● Pragmatic and goal-oriented mindset, able to navigate ambiguity and break complex problems into tangible pieces ● Real experience working with internal users and developing internal tooling ● Familiarity with inventory management, ad delivery, or campaign operations is an advantage What We Offer: High growth story - Bonial is a high-growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and a once-in-a-lifetime shift from print to digital. Innovation & tech - we are a high-tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users. Exciting environment for professional development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities. Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression. Wellbeing - we believe mental health is as important as being fit. That's why we're giving you free access to nilo.health, a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don't have to worry about your retirement. Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet. Flexibility - Currently, we have a policy that allows for up to 20% mobile work, which can be conducted from anywhere within Germany, and the option to work from abroad. Additionally, we offer 28 days of holiday. You also get an extra day for each calendar year (up to 30 days) as well as other occasions (moving, working on a social project, etc).* Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events. Free lunch – whenever you’re at the office, we offer you different lunch options – and it’s all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.* Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events. Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany. Partner for retail - we empower retailers to reach their customers in the most efficient and effective way possible. We see ourselves as a critical business partner for retail, and as highlighted in our Company Vision, we “Enrich local shopping for everyone. Everyday.” As part of the Axel Springer Group, we also align with the Axel Springer Essentials . If you think you could fit the bill, we'd love to hear from you! You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium . *as per our current Works Agreements