Senior Web & Digital Analyst

We are looking for a Senior Web & Digital Analyst to join our Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement.

Responsibilities

• Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager
• Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
• Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
• Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system
• Test marketing pixel integrations with media agencies
• Document tracking setups and maintain clear implementation guidelines

Requirements

• 3+ years of experience in Web Analytics
• Hands-on experience with Tealium IQ and/or Google Tag Manager
• Strong working knowledge of Google Analytics 4 (GA4)
• Proficiency in JavaScript for tag customization and debugging
• Solid understanding of HTML and CSS to interpret page structure and debug
• Understanding of dataLayer design and event-driven data tracking
• English proficiency at B2 level or higher

Nice to have

Understanding of digital marketing technologies and consent management

We offer

With us you can:

• Work on a flexible schedule remotely or from any of our comfortable offices or coworking spaces in Ukraine
• Receive the necessary equipment to perform your work tasks
• Change projects and technology stacks within EPAM
• Gain experience in various business domains (Insurance, E-commerce, Healthcare, Finance, Travelling, Media, Artificial Intelligence, and more)
• Relocation opportunities may be available for eligible candidates, depending on the role and openings at other EPAM locations
• Participate in volunteer, charity programs and communities (both technical and interest-based)

We focus on your professional growth:

• You can plan your individual career path together with your manager
• Receive regular feedback from colleagues
• Improve your English for free with certified teachers (Speaking Clubs, client interview preparation courses, etc.)
• Get the opportunity to undergo free training and certification in AWS, GCP, or Azure Clouds
• Use the internal E-learn training program (18,200+ specialized training and mentoring programs)
• Access corporate accounts on LinkedIn Learning, Get Abstract and other partner resources
• Study at EPAM Solution Architecture School with the instructors who are practicing architects
• Develop as a leader, join Delivery Management, Resource Management, Leadership Essentials school and more
• Participate in internal communities (500+ meetups, technical discussions, brainstorming sessions, online events and conferences annually)

What we offer:

• Vacation and sick leave (including a sick leave without a medical certificate)
• A wide range of Voluntary Medical Insurance programs providing both medical treatment and various preventive options (including sports activities)
• Medical insurance for family members at corporate rates
• Company support during significant life events (childbirth or adoption, marriage, etc.)
• Support for psychological comfort: discounts on services from mental health specialists or coaches, thematic training
• E-kids program - a free programming language training program for EPAMers' children

Kindly note that this role supports remote work, but only from within Ukraine.

Kindly be advised that the set of benefits, including learning, certification, and other opportunities, may vary depending on the role you apply for. Our recruiter will be able to share more details about the specific opportunity during your general interview.

EPAM strives to provide its global team of over 62,350 professionals in more than 55 countries with opportunities for professional growth from day one of collaboration. Our colleagues are the source of EPAM's success, so we value cooperation, strive to always understand our clients' business and aim for the highest quality standards. No matter where you are, you will join a dedicated, diverse community that will help you realize your potential to the fullest.

Remote in Ukraine: Lviv