SEO & Digital Marketing Specialist

********************************CANDIDATE MUST BE LOCATED IN UAE*********************************

Join Our Digital Marketing Team!

AFC Holidays is looking for a results-driven SEO & Digital Marketing Specialist to manage and optimize our SEO, Google Ads, and social media marketing activities.

We are seeking an all-round digital marketing professional with strong practical expertise in both SEO and paid advertising, along with the ability to manage daily social media publishing across multiple platforms.

The ideal candidate will be analytical, proactive, and focused on improving keyword rankings, generating quality leads, optimizing advertising expenditure, and maximizing marketing ROI.

Key Responsibilities

1. SEO & Website Performance

- Manage and optimize 200+ targeted keywords, monitoring ranking improvements, drops, and growth opportunities.

- Execute on-page, off-page, and technical SEO strategies, including keyword research, backlink building, competitor analysis, and schema markup.

- Monitor Google Search Console, Google Analytics 4, Google Business Profile, and other SEO tools to improve organic visibility and website performance.

- Prepare monthly SEO reports and coordinate with the Development Team on technical SEO requirements and implementation.

1. Social Media Management

- Manage AFC Holidays' social media accounts across Facebook, Instagram, YouTube, TikTok, and LinkedIn.

- Schedule, publish, and manage daily Stories, Reels, carousels, images, and other content prepared by the Creative Team.

- Maintain a consistent publishing schedule, typically 5–10 Stories and 1–2 posts daily, while monitoring engagement, reach, and content performance.

- Coordinate social media promotions and paid campaigns to improve brand visibility and engagement.

1. Google Ads, Analytics & Marketing Performance

- Manage and optimize Google Ads campaigns across Search, Display, and YouTube, monitoring keywords, budgets, conversions, and campaign performance.

- Analyze marketing expenditure, cost per lead (CPL), and return on investment (ROI) to improve campaign efficiency and lead generation.

- Prepare monthly performance reports comparing SEO rankings, advertising results, and overall marketing performance against the previous month and the same period last year.

- Present performance insights and actionable recommendations during monthly management meetings, using Google Analytics 4, Google Tag Manager, and other relevant marketing tools.

Skills & Qualifications

- Minimum 3-5 years of hands-on experience in SEO and digital marketing.

- Strong knowledge of on-page, off-page, and technical SEO.

- Proven experience managing Google Ads campaigns and optimizing lead generation.

- Experience managing and publishing content across Facebook, Instagram, YouTube, TikTok, and LinkedIn.

- Good understanding of Google Analytics 4, Google Search Console, Google Tag Manager, schema markup, and conversion tracking.

- Strong analytical skills with the ability to interpret keyword rankings, campaign performance, advertising costs, and ROI.

- Excellent organizational skills and the ability to manage multiple digital marketing channels independently.

Salary & Benefits

- Monthly Salary: AED 6,000-9,000, depending on experience and suitability.

- Performance-Based Incentives: Attractive incentives based on performance.

- Meals: Provided by the company.

- Incentive Travel Opportunities: Opportunities to travel based on performance.

- Employment Visa & Emirates ID: Provided by the company, subject to applicable UAE requirements.

- Medical Insurance: Provided by the company.

- Additional Benefits: As per UAE Labour Law.

Important Requirements

- Experience: Minimum 3-5 years in SEO and digital marketing.

- Location: Applicants must currently reside in the UAE.

- Core Requirement: Practical, hands-on experience in both SEO and paid digital marketing is essential.