US CIBINQO HCP & Messaging Lead

ROLE SUMMARY

CIBINQO (abrocitinib) is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). CIBINQO launched in the US in 2022 and has blockbuster potential over the LRF. The US CIBINQO HCP & Messaging Lead is an exciting opportunity for the right marketer to join a talented, agile, and innovative marketing team.

The CIBINQO HCP & Messaging Lead is a critical role on the team, leading all US HCP tactics, messaging evolution strategy, field force engagements, and tactical execution. The colleague will formally manage a team of 4 direct reports in addition to working closely with global, cross-functional, and agency partners to maximize growth of the brand.

The ideal candidate will have significant US HCP marketing experience, including launch and immediate post-launch experience. He/she should also have a proven track record of delivering business performance in competitive environments and leading through complexity. People management experience is preferred, but not required. The role reports to the US CIBINQO Lead and will interface closely with various members of the Dermatology franchise and LT.

ROLE RESPONSIBILITIES

Specific responsibilities of the CIBINQO HCP & Messaging Lead include, but are not limited to:

• Lead a team of 4 direct reports across HCP marketing and messaging evolution
• Develop HCP core strategy and vision
• Plan for potential future indication launches
• Prioritize growth opportunities and manage budget to maximize ROI
• Lead relevant BAT workstreams to grow JAK class and brand market share
• Manage AOR and Med-Ed agency partnerships to effectively maximize opportunities and meet business needs
• Prepare for and defend again competitive shifts and new entrants to the therapy area
• Drive decisions and strategy around message development, new creative campaign rollout, and execution across HCP channels
• Develop promotional materials based on customer insights and close collaboration with medical, business analytics, and sales colleagues
• Develop and foster KOL relationships
• Lead relationship with relevant Patient Advocacy Groups
• Deliver against financial expectations for the brand

BASIC QUALIFICATIONS

• 8+ years of marketing and/or consulting experience (including significant US marketing experience)
• Bachelor's (BS/BA) required, MBA preferred
• Ability to understand customer needs, extract key insights, and translate into meaningful strategies and results
• Strong business acumen and ability to effectively lead and influence a cross-functional team
• Prior formal people management experience preferred
• Ability to work with and manage external stakeholders, organizations, and societies
• Ability to work on multiple projects and prioritize/multitask effectively
• Strong written and verbal communication skills and leadership presence

PREFERRED QUALIFICATIONS

• MBA preferred
• Dermatology, I&I, or Specialty marketing experience
• People leadership
  
  

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• US based role with primarily domestic travel of up to 25%

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Location Assignment: Hybrid

Other Job Details:

Last day to apply: October 6, 2026

The annual base salary for this position ranges from $189,200.00 to $315,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.


This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.



Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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About Us

A career at Pfizer offers opportunity, ownership and impact.

All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the bio pharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.