3D Retail Design Lead (POSM/Brand Activation)

Key Responsibilities

• Lead and support day-to-day creative delivery for the client’s Malaysia workstream, with design approvals continuing through the APAC Creative Director until the team is fully up to speed.
• Support the catalogue workstream, sample approvals, design updates and related retail / POSM design requirements for the client.
• Translate business and shopper briefs into practical creative direction, design routes and production-ready design guidance across retail activation, POSM, premiums, GWP and branded merchandise workstreams.
• Deliver and oversee creative outputs across core APAC design capabilities, including basic concept design, visual design, POS adaptation design, basic packaging visualization and branded merchandise design.
• Review incoming briefs with project-management and client-service partners, advising on feasibility, lead times, dependencies and creative requirements before work begins.
• Help manage high-volume and fast-turnaround creative demand, escalating capacity risks early and supporting the team in prioritizing urgent briefs.
• Maintain consistency with the client’s brand governance while ensuring outputs remain relevant for the Malaysia market and wider APAC ways of working.
• Collaborate with APAC creative, project management and client stakeholders to ensure smooth handover of working files, design rationale and next-step actions.
• Support continuous improvement of the client’s creative workflow by identifying bottlenecks, recurring brief requirements and opportunities to standardize outputs.
• Work collaboratively and mentor other designers that form part of the workstream.

• Premiums Design and GWP designs.
• Campaign and shopper briefs, including shopper / channel strategy and POSM design support.
• POS adaptation design, visual design and basic concept design.
• Basic packaging visualization and branded merchandise design.
• Catalogue workstream support, sample approval support and design update requests.
• Brief review, feasibility input, creative timeline input and coordination with APAC stakeholders.
• Other creative requests such as deck design and video-production-related requests, subject to scope, timeline and cost review.

Desired Experience and Capabilities

• Strong retail design, shopper marketing, POSM or brand activation experience, ideally across consumer facing environments and multi-market / regional clients.
• Ability to translate brand identity and campaign requirements into practical retail environments, pop-up activations, POSM and branded merchandise solutions.
• Experience managing end-to-end design development from concept through to working files, sample review and implementation guidance.
• Strong creative judgment with the ability to balance brand consistency, aesthetics, commercial feasibility and production practicality.
• Comfort working with cross-functional stakeholders including creative directors, project managers, client service teams, suppliers and market teams.
• Ability to work in a high-volume environment with changing priorities, short turnaround requirements and multiple parallel briefs.
• Clear communication skills, including the ability to explain design decisions, feasibility constraints, timelines and next steps to stakeholders.
• Fluency in industry-standard design tools — Adobe Creative Suite, and 3D design/visualisation software (e.g. Rhino, KeyShot, Cinema 4D, or equivalent).
• Solid grasp of materials, finishes, and manufacturing processes across glass, ceramic, metal, plastic, and textile production.
• Experience working with global FMCG or beverage brands, and comfort operating within strict brand guideline systems.
• Sensitivity to the Malaysian market — cultural, regulatory, and commercial context around beverage marketing.