Account-Based Marketing & Customer Advocacy Director

Overview

Planview has one mission: to close the gap between strategic intent and business outcome, providing the intelligence organizations need to act decisively.

As the global leader in Strategic Portfolio Management, Planview helps organizations of all sizes achieve their business goals, faster and smarter. Our comprehensive platform bring initiatives, investments, and resources into a continuous, connected model of the business: the actionable understanding leaders need to move decisively, keep teams and AI in lockstep, and know how their initiatives are performing.—now powered by Planview Anvi, our next-generation enterprise AI that delivers expert guidance, intelligent recommendations, and actionable insights, turning complex data into decisive action from strategy through execution.

Recognized as a Leader in the 2026 Gartner Magic Quadrant for Strategic Portfolio Management for the fifth consecutive year, we proudly serve more than 3,000 customers globally, including 45% of the Fortune 100—and more than 3 million users worldwide.

Why Join Planview?

At Planview, our people’s connections drive our innovation and success. Our global team of 1,500+ employees work remotely and across offices in Austin, Vancouver, Hod HaSharon, Bangalore, Sydney, and Stockholm. We've built a world-class, connected culture rooted in shared values that empowers our teams to thrive and succeed from anywhere. When you join Planview, you're not just joining a company, you're joining a movement to transform how the world works.

Discover more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

Responsibilities

Europe ABM & Account Strategy

• Own the Europe ABM strategy, target-account model, segmentation, investment priorities, and shared Sales/Marketing operating cadence.

• Lead integrated 1:1, 1:Few, and 1:Many programs across digital, content, events, executive engagement, and personalised experiences.

• Determine account priorities using firmographic, intent, engagement, CRM, opportunity, and Sales intelligence; establish repeatable playbooks that scale across Europe.

Executive & Strategic Customer Engagement

• Build CXO roundtables, executive dinners, peer forums, customer advocacy, and strategic hospitality tied to priority accounts and measurable follow-up.

• Connect Planview executives with C-suite and senior stakeholders across priority accounts and create meaningful commercial engagement.

• Partner with customers, executives, experts, Content, and Communications on high-value thought leadership and regional programs.

• Build Top Customers References program for the region.

Account Intelligence, Data & Technology

• Ensure Sales and Marketing teams have actionable insight into strategic accounts, buying groups, engagement gaps, and recommended interventions.

• Partner with Digital Marketing Operations and global ABM teams on data, technology, AI, automation, personalisation, and scalable execution processes.

Commercial Impact & Measurement

• Own the Europe measurement framework across account engagement, buying-group penetration, pipeline, opportunity progression, expansion, revenue, ROI, and executive-program impact.

• Lead regular ABM and account reviews with Sales leadership, using performance insights to optimize programs and determine future investment.

Leadership & Cross-Functional Partnership

• Serve as a senior strategic partner to Europe Sales and Marketing leadership, bringing an account and customer perspective to regional go-to-market planning.

• Build Europe ABM and customer-engagement capability, mentor peers, and represent regional needs within the global ABM organization.

• Drive shared accountability across Sales, Partners, Field Marketing, Demand Generation, Customer Marketing, Content, Communications, and Digital Marketing Operations.

Qualifications

What Success Looks Like

Priority Europe accounts show stronger engagement, deeper C-suite and buying-group relationships, increased pipeline and opportunity progression, effective expansion, and clear ROI from ABM and executive engagement. ABM becomes a measurable pillar of the Europe go-to-market strategy and Marketing plays a visible role in long-term regional growth.

What you’ll bring

• Significant experience leading ABM, demand generation, field marketing, customer marketing, or integrated B2B marketing in an enterprise or SaaS environment.

• Demonstrated success building ABM strategy with Sales, including target-account planning, buying-group engagement, and senior-stakeholder alignment.

• Strong understanding of 1:1, 1:Few, and 1:Many ABM, full-funnel marketing, segmentation, campaign orchestration, executive engagement, and thought leadership.

• Commercial and analytical mindset with experience connecting account activity to pipeline, revenue, customer growth, and ROI.

• Experience with executive programs, CXO engagement, advocacy, strategic events, account intelligence, CRM, intent data, marketing automation, or AI-enabled marketing.

• Excellent communication, influencing, and program leadership skills; collaborative and inclusive style; fluent English; willingness to travel occasionally within Europe.