Account Director, Earned Media Strategy

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Earned Media

Job Description:

Who We Are
Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a curious, creative, and media-savvy Account Director to join our team in Boston. This role is on our Corporate team, part of Weber Advisory – a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. This role will focus on developing and executing communications, reputation and earned media strategies for both private- and public-sector clients at the intersection of business, policy, media and culture.

The ideal candidate is a seasoned media strategist who understands the complexity of today’s business world and has a passion for creating communications strategies that make a real-world impact. They bring a proven track record of delivering effective integrated media campaigns and experience thriving on high-performing teams in a fast-paced environment. Candidates should have experience working with corporations across multiple sectors – experience in technology, financial services, consumer lifestyle and/or healthcare is particularly relevant.

This position will be based in our Boston office on a hybrid schedule.

About you

You live for a great story and have the strategic savvy to shape and deliver stories to multiple audiences across media platforms. With deep knowledge of both top-tier business and industry trade media, you know how to get stories placed — and noticed. You move seamlessly between legacy media and emerging platforms, and you know what’s now, what’s next, and how to help organizations break through.

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to ambiguity, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in media and culture and know how to turn insights into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and drive to everything you do. Ready to drive high-impact communications? Let’s talk.

Responsibilities

• Shape and execute integrated communications strategies in partnership with agency and client teams
• Counsel and interact effectively with clients and leaders at client organizations
• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, and relevant industry verticals
• Immersed in the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly
• Approach client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage
• Develop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentor and develop junior team members through hands-on guidance, feedback, and professional development
• Cultivate and participate in new business opportunities and pitches

Competencies

• Strategic counsel and judgment – turning business, media and cultural context into clear recommendations
• Client Service – build trust and deliver results across engagements
• Critical Thinking – ask probing questions; anticipate and address gaps and needs
• Proactivity – exhibit relentless pursuit for new and innovative ideas
• Collaboration – build strong, high-impact relationships that deliver results
• Business Acumen – accelerate work to meet client and agency objectives
• Issues and Reputation Management – spotting emerging risks, assessing implications, and responding with sound judgment
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving issues
• Future-Forward – curious and engaged in AI as tool to enhance work and impact

Basic Qualifications

• 7-9 years of experience
• Experience leading integrated media projects from start to finish, working with teams across various disciplines
• Robust earned strategy and media relations experience
• Experience providing counsel to senior leaders
• Bachelor’s degree

ABOUT US

Ok, our turn. Who is Weber Shandwick?

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 + 2025 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2025, 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity for the past three years, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 250 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured. 

Weber Shandwick is part of Omnicom Public Relations and Omnicom (NYSE: OMC). For more information, visit https://www.webershandwick.com/.  

$95,000 - $125,000

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