Account Director - Lifestyle
Together GroupWho We Are:
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.
Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.
Who You Are:
The Account Director will play a critical role in supporting client management, developing and executing impactful PR campaigns, and driving media results for a diverse portfolio of clients across PURPLE’s lifestyle clients spanning luxury property, placemaking, design and hospitality. Working closely with the wider team, this position requires strategic thinking, creativity, and exceptional organisational skills to ensure excellence in all aspects of client work.
Who You Are:
The Account Director will play a critical role in supporting client management, developing and executing impactful PR campaigns, and driving media results for a diverse portfolio of clients across PURPLE’s lifestyle clients spanning luxury property, placemaking, design and hospitality. Working closely with the wider team, this position requires strategic thinking, creativity, and exceptional organisational skills to ensure excellence in all aspects of client work.
Client Snapshot: Aldar, Rosewood Residences, Olympia, Baccarat Maldives, HBA, L’Objet
Key Responsibilities
Media Relations:
- Build and maintain strong relationships with key journalists, editors, influencers, and media outlets across traditional and digital platforms.
- Stay informed of industry trends, media landscapes, and emerging platforms to identify opportunities for clients
Client Management:
- Serve as a day-to-day contact for clients, fostering relationships built on trust, expertise, and effective communication.
- Provide counsel and proactive solutions to address client needs and challenges
- Manage meeting cadence and preparations within the team and externally
Campaign Execution:
- Craft compelling press materials, including press releases, pitches, and reports, ensuring consistency in tone and quality in line with PURPLE’s branding and style.
- Manage and coordinate media strategy, focusing on output to secure impactful coverage across relevant outlets and achieving KPI’s
Team Leadership and Collaboration:
- Oversee and mentor junior team members, providing guidance to enhance their professional growth and ensure smooth day-to-day operations.
- Collaborate with internal teams, within lifestyle division and beyond, including international offices, to ensure seamless execution of campaigns.
Event Management:
- Plan and execute events, including press launches, media familiarization trips, and influencer activations, ensuring flawless delivery.
- Coordinate all logistics, timelines, and budgets, maintaining clear communication with all stakeholders.
Analysis and Reporting:
- Monitor, evaluate, and report on campaign performance, providing clients with actionable insights and recommendations.
- Analyze competitor activity and industry trends to maintain a competitive edge for clients.
Skills and Experience
- Minimum of 6-7 years’ experience in PR, ideally within an agency environment or similar field.Proven track record of managing client accounts and delivering successful PR campaigns.
- Strong understanding of media relations, with established relationships across multiple sectors – property and / or design contacts desirable
- Passionate and highly driven by lifestyle, culture, and emerging industry trends.
- A collaborative team player with a proactive and solutions-focused mindset.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
- Highly organized, detail-oriented, and capable of managing junior colleagues across multiple projects in a fast-paced environment.
- Excellent proficiency in tools such as Microsoft Office (Outlook, Excel, PowerPoint), Google Workspace, and PR platforms like Cision.