Account Director (Social Outreach/ IMC)

[Account Director]

Location: Ho Chi Minh City – Hybrid (District 1)

Company: Hepmil Vietnam – Hepmil Creators’ Network (HCN)

About the Role

Hepmil Creators’ Network (HCN) is a social commerce-focused MCN agency connecting brands with top creators across Southeast Asia. We develop creator-driven campaigns that combine storytelling, social-first content and commerce performance to help brands reach Gen Z and Millennial audiences.

We are looking for an experienced Account Director to lead strategic client partnerships, drive business growth and oversee the successful delivery of integrated marketing campaigns across influencer marketing, social commerce, branded content and digital platforms.

This role serves as a senior client leader and business partner, responsible for managing key accounts, identifying growth opportunities and ensuring high-quality execution across all client engagements. The Account Director will work closely with

Business Development, Strategy, Creative, Content and Creator teams to deliver impactful campaigns while strengthening Hepmil’s position as a trusted creative and social commerce partner.

Key Responsibilities

1. Client Leadership & Strategic Partnership

• Build and maintain strong relationships with senior stakeholders and key decision-makers across client organizations.
• Act as a trusted advisor by understanding client business objectives, marketing challenges and growth opportunities.
• Lead strategic discussions and provide integrated marketing recommendations that align with client goals.
• Ensure long-term client satisfaction, retention and account growth.

2. Business Growth & Revenue Management

• Own and manage revenue targets across assigned accounts.
• Identify opportunities for upselling, cross-selling and expanding client partnerships.
• Collaborate with Business Development teams to pursue new business opportunities and participate in pitch processes.
• Contribute to agency growth by developing strategic account plans and identifying emerging market opportunities.

3. Campaign & Project Leadership

• Oversee end-to-end campaign delivery from strategy development through execution and reporting.
• Ensure campaigns are delivered on time, within budget and aligned with client expectations.
• Provide strategic guidance to internal teams to maintain quality and effectiveness throughout campaign execution.
• Monitor project profitability and resource allocation across accounts.

4. Team Leadership & Development

• Lead, mentor and develop Account Managers and Senior Account Managers.
• Establish clear performance expectations and support team growth through coaching and feedback.
• Foster collaboration between Account, Strategy, Creative, Content and Creator teams.
• Drive operational excellence and best practices within the account management function.

5. Creative & Strategic Collaboration

• Partner closely with Strategy and Creative teams to develop compelling campaign concepts and integrated marketing solutions.
• Ensure creative recommendations effectively address client objectives while remaining culturally relevant and platform-native.
• Support the development of innovative creator-led campaigns that leverage emerging social trends and consumer behaviors.

6. Proposal Development & Pitch Leadership

• Lead proposal development for key accounts and new business opportunities.
• Oversee pitch preparation, strategic recommendations and client presentations.
• Present campaign ideas and business solutions confidently to senior client stakeholders.
• Ensure proposals align with both client objectives and Hepmil’s commercial goals.

7. Performance Management & Reporting

• Monitor campaign performance and account health against agreed KPIs.
• Lead post-campaign reviews and identify opportunities for optimization and future growth.
• Provide strategic insights and recommendations based on campaign results and industry benchmarks.

8. Market & Industry Leadership

• Stay informed about developments in influencer marketing, social commerce, creator economy and digital media.
• Identify emerging trends, platform updates and new opportunities relevant to clients and the business.
• Contribute thought leadership and market insights to internal teams and clients.

Qualifications

• 5+ years of experience in account director, client services or business leadership roles within creative agencies, digital agencies, influencer marketing agencies, media agencies or MCN environments.
• Proven track record of managing high-value client accounts and driving revenue growth.
• Strong understanding of influencer marketing, social media, branded content and integrated marketing campaigns.
• Experience leading cross-functional teams and managing multiple complex projects simultaneously.
• Excellent stakeholder management, communication and presentation skills.
• Strong commercial acumen with experience managing account profitability and business performance.
• Ability to thrive in a fast-paced, dynamic and collaborative environment.

Preferred Qualifications

• Experience working with regional or multinational brands.
• Strong knowledge of TikTok, YouTube, Instagram and creator-led marketing ecosystems.
• Experience leading large-scale integrated campaigns across multiple channels.
• Existing network within marketing, media, brand or agency communities is highly advantageous.
• Experience managing teams and developing future account leaders.

Benefits

• Salary + Super Competitive Incentive
• Flexible working hours: 09h00 - 18h00; Work from home on Friday
• 100% salary from the probation.
• Full Insurance after probation
• 21 days annual leave, 14 days sick leave, 60 days hospitalization leave.
• Laptop is provided
• 13th salary, Labor-union bonus/gift on holiday/tet,..
• Teambonding meals, teambuilding trips, annual health check.