Account Executive

Sales Executive | B2B SaaS & AI Healthcare Technology

Future Leadership & Equity Opportunities | Early-Stage Growth

Company: Asellera Inc.

Location: Greater Toronto Area, Canada (Hybrid / Remote Flexibility)

Position: Commission-Based | No Guaranteed Base Salary

Compensation: Uncapped Commissions + Recurring Revenue

Growth Opportunities: Sales Leadership, Executive Development & Potential Equity

About Asellera

We’re building the intelligence layer for modern healthcare operations.

Asellera is a Canadian AI healthcare technology company developing an intelligent revenue and operations platform designed to transform how dental practices operate, communicate with patients, and grow.

Every day, healthcare practices face challenges that affect both their operations and the patient experience: missed calls, administrative bottlenecks, unfilled appointments, disconnected systems, and patients who fall through the cracks.

We’re building technology to change that.

Our platform connects artificial intelligence, workflow automation, patient engagement, and operational intelligence to support the entire patient journey.

What Asellera does:

* AI Patient Communication: Intelligent phone reception, SMS conversations, email management, and patient support.

* Intelligent Scheduling: Appointment booking, rescheduling, cancellations, and integration with practice management systems.

* Patient Recall & Reactivation: Reconnecting with overdue and inactive patients to bring them back into care.

* Revenue Recovery: Recovering missed opportunities, filling appointment gaps, and following up on unscheduled treatment.

* Patient Intake & Insurance: Streamlining digital forms, insurance verification, and pre-visit coordination.

* Operational Intelligence: Providing insights into practice performance, patient engagement, revenue opportunities, and operational efficiency.

Our mission goes beyond automation.

We believe technology should make healthcare more human, accessible, and connected—not replace the people who deliver it.

The Opportunity: Help Build Something Bigger

We’re not simply looking for someone to sell software. We’re looking for people who want to help build a company.

Asellera is entering an important stage of growth, and we’re looking for ambitious, entrepreneurial Sales Executives to help expand our market presence and develop lasting relationships with dental practices.

You’ll work directly with our founder and business development team to identify opportunities, engage decision-makers, demonstrate our technology, and acquire new customers.

But this opportunity extends beyond sales.

We’re building our commercial organization from the ground up, and we want individuals who can contribute ideas, influence strategy, take ownership, and potentially grow into leadership as the company expands.

Our ambition is to develop today’s strongest contributors into tomorrow’s managers, directors, and commercial leaders.

Your Responsibilities

* Identify and engage dental practice owners, office managers, and healthcare decision-makers.

* Generate new business through outbound prospecting, networking, referrals, and relationship development.

* Conduct discovery conversations to understand customer challenges and identify opportunities.

* Deliver product demonstrations and communicate Asellera’s value.

* Manage opportunities from initial outreach through negotiation and closing.

* Build and maintain a qualified sales pipeline and long-term customer relationships.

* Collaborate with leadership to improve sales processes, messaging, and market positioning.

* Share customer feedback and contribute ideas that support product development and company growth.

Leadership, Equity & Long-Term Growth

We don’t want to build an organization where talented people reach a ceiling.

Our vision is to create opportunities for exceptional individuals to grow professionally, financially, and strategically alongside Asellera.

As we expand, potential opportunities may include:

Sales Leadership: Progression into Sales Manager, Regional Director, Director of Sales, or other leadership positions, with opportunities to mentor teams and shape commercial strategy.

Executive Development: Greater involvement in business development, strategic partnerships, revenue operations, and company-wide growth initiatives.

Potential Equity Participation: Exceptional long-term contributors may be considered for equity arrangements that align their interests with the company’s future success.

Future Salaried Positions: Opportunities to transition into salaried roles as company revenue and organizational needs support them.

We want to identify people with the potential to help lead this company, not simply contribute to its sales numbers.

These opportunities are not guaranteed and would depend on individual performance, company growth, business needs, and separate written agreements.

Compensation & Earning Potential

This is currently a commission-only opportunity with no guaranteed base salary.

Our proposed compensation structure includes:

* $498.50 CAD upfront commission for each eligible new paying customer acquired.

* $100 CAD monthly recurring commission for each eligible active, paying customer you acquire.

* Uncapped earning potential based on sales performance and customer retention.

* Opportunities for additional incentives and expanded compensation structures as the company grows.

Our model is designed to reward both new customer acquisition and the long-term relationships you develop.

Commission eligibility, payment terms, and recurring commission conditions will be outlined in a separate agreement.

Who We’re Looking For

We’re especially interested in individuals who:

* Have experience in B2B sales, business development, or relationship management.

* Are confident generating leads, prospecting independently, and closing new business.

* Have strong communication, negotiation, and consultative selling skills.

* Are self-motivated, disciplined, resourceful, and comfortable taking ownership.

* Think entrepreneurially and enjoy contributing ideas and solutions.

* Are interested in AI, SaaS, healthcare technology, and emerging markets.

* Have the ambition and potential to develop into future leadership roles.

Experience in SaaS or healthcare technology is an asset, but we’re equally interested in your initiative, character, and ability to create opportunities.

Why Join Asellera?

Build From the Early Stages. Contribute to a growing company where your ideas can influence its commercial direction.

Work Directly With the Founder. Collaborate with leadership, contribute to important decisions, and help shape how we grow.

Develop Your Leadership Potential. Gain opportunities to expand your responsibilities and potentially help build and lead future teams.

Create Long-Term Earning Potential. Develop recurring commission income through eligible customers you acquire and retain.

Make a Meaningful Impact. Represent technology designed to help healthcare practices operate more efficiently while improving patient experiences and access to care.

A Note From Our Founder

I believe some of the greatest professional opportunities come from helping build something before it becomes established.

At Asellera, we’re still early in our journey. We’re developing our technology, expanding our market presence, and laying the foundations for the company we want to become.

I recognize that a commission-based opportunity isn’t suitable for everyone, and I respect that. But for someone who is entrepreneurial, confident in their abilities, and motivated by the opportunity to build something meaningful, I believe there’s something worth exploring here.

My ambition isn’t simply to build a successful company. It’s to develop capable people and future leaders along the way.

I want to work with individuals who think independently, bring their own ideas, challenge assumptions, and take genuine ownership of their contributions.

As Asellera grows, I want those who help create lasting value to have opportunities to grow alongside it.

I’m not simply looking for people who want to work for Asellera. I’m looking for people who want to help build it.

If that resonates with you, I’d welcome the opportunity to connect.

Shane Senha

Founder & CEO | Asellera Inc.

Interested in Joining Us?

If you’re ambitious, entrepreneurial, and interested in helping shape an emerging healthcare technology company, we’d love to hear from you.

Tell us about your sales experience, what motivates you, and what excites you about contributing to an early-stage business.

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Asellera — Connecting Every Step of the Patient Journey.

Better patient experiences. Greater access to care. A more connected future for healthcare.

https://asellera.io