Account Manager

ABOUT THE ROLE

As an Account Manager, you will lead client relationships and oversee the delivery of strategic PR campaigns. Working closely with internal teams, you will provide trusted counsel, uphold the quality of all client-facing work, and guide integrated campaigns from strategic development through to execution and evaluation. You will also play a key role in managing issues, developing team capabilities, and fostering effective collaboration across teams.

Client Leadership & Account Ownership

• Serve as the primary day-to-day point of contact for assigned PR clients, media partners, and internal teams.

• Counsel clients on reputation, narrative, and message architecture with confidence, evidence, and an honest point of view.

• Build trusted, long-term relationships across multiple client stakeholders, including communications, marketing, and business leadership.

• Anticipate account risk narrative drift, message inconsistency, and unmet coverage expectations and escalate early with a proposed solution.

Media Strategy, Counsel & Quality Assurance

• Partner with the Media & Influencer team as the client-side lead, translating client objectives into clear media briefs that give the specialists a genuine platform to work from.

• Brainstorm and shape story angles alongside the Media & Influencer team, bringing the client, brand, and industry context that sharpens the editorial proposition.

• Review, proof, and approve all media materials before they reach the client or the press — including press releases, pitch notes, key message documents, byline articles, speeches, and executive commentary.

• Act as the quality gate on message accuracy, factual integrity, and brand voice in everything issued on a client’s behalf.

• Validate proposed media targets, publication tiers, and coverage strategy against the client’s objectives, audience, and market priorities before execution begins.

• Interpret media performance for the client — what the coverage means for reputation, not only what it counts to — and lead the reporting conversation.

• Feed client, brand, and market intelligence back to the Media & Influencer team so the specialist partnership sharpens with every campaign.

Issues & Crisis Management

• Direct the Media & Influencer team on response outreach — priority contacts, sequencing, and correction handling — and approve every statement before it is issued.

• Maintain a documented response protocol and a current escalation path for every assigned account.

Campaign Development & Integrated Delivery

• Lead integrated PR programs from strategic framing through to delivery and evaluation, including launches, media events, and thought leadership platforms.

• Write clear, complete briefs for Creative, Strategy, Media & Influencer, and Data IQ teams so that earned work sits inside a coherent whole.

• Coordinate client activity across all project phases, ensuring smooth workflow and timely delivery of agreed deliverables.

• Review all work before it leaves the agency, holding the quality standard.

Team Leadership & Development

• Lead, mentor, and coach Account Executives and Senior Account Executives, with particular focus on pitching craft, writing quality, and media judgement.

• Allocate workload fairly, protecting both delivery standards and team wellbeing during peak periods and issue situations.

• Set clear expectations, give timely feedback, and address performance concerns early with support from the Line Manager and the People & Culture team.

• Model One-Vero behavior — sharing media intelligence openly across teams and markets and crediting contributions generously.

ABOUT YOU

• Degree in Communications, Liberal Arts, Business or Marketing (or equivalent).

• At least 4 years of experience in a PR agency.

• Strong critical thinking.

• Excellent verbal and written skills in English and Thai.

• Creative, open-minded, and adaptable.

• Ability to confidently present in front of teams and executives.

• Understanding of client business issues and adeptness in negotiations.

• Effective delegation, workflow completion, and support in market research and analysis.

• Detail-oriented, able to work under pressure, and meet tight deadlines.

• Proficient in Digital, Social Media, and Photoshop programs (a plus).

• Ability to stay updated on current affairs and relate them to client situations.

ABOUT VERO

Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.

B Corp certified across all its offices, and a signatory of the Clean Creatives pledge since 2022, Vero adopts a forward-thinking approach to public relations and marketing, striving to enact meaningful change for clients and society at large.

Vero welcomed creative agency Mad Hat Asia into its network in 2026, expanding the team to over 250 PR, social, digital, influence, creative, and events consultants in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Its government relations arm, Vero Advocacy, helps organizations navigate the dynamic and complex public policy and regulatory environments in Southeast Asia. Vero’s regional footprint and integrated capabilities bring unique perspectives to earned media, prioritizing digital technology, creative storytelling, and stakeholder engagement in championing stories of progress.

Recognized as one of the 100 Top PR Agencies in the World and Best Agency to Work For by PRovoke Media, and Southeast Asia Champion for Innovation by Earned First, Vero designs integrated marketing and communications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.

Working at Vero:

You will be a member of a multicultural team of communication specialists spread across the region and brought together by their passion for creative and efficient strategies. We take pride in creating deeply simulating flexible workplaces that are professional and inspiring.

Vero also invests in a comprehensive set of employee benefits, including but not limited to:

• Unlimited Leave: Your allocated holiday time at Vero will be unlimited. We trust our people to use good judgment when given guidelines for making decisions about taking a holiday, and we know that our teams work better when they can rest and take a proper break from work. Our goal is that every team takes an average of 15 days (minimum!) per person a year.

• Hybrid Work: At Vero, we believe in flexibility and trust. We offer a hybrid work model, and fixed in-office days are determined by team leaders depending on workload and collaborative needs.

• International Travel: Where relevant and possible, Vero encourages teams to travel for events/client work and to meet Vero colleagues in the region. Manager-level team members have the opportunity to visit some of Vero’s offices, attend industry events, and follow their clients if they handle regional projects.

• Thought Leadership and Training: Vero sponsors team members with training tools and resources, both internal and external. Details of training programs and incentives will be shared upon your onboarding. This includes training and development investments organized by the company as well as specialized programs that our executives may come across and feel are needed for team development.

• Health Insurance: Vero provides private medical insurance as a benefit. The actual package and structure of the insurance may be determined by the Company and at its sole discretion.

• Mental Health Support: Vero understands the importance of access to proper mental health support; all our employees can access counseling. The access to and content of your counseling sessions are 100% confidential; only you and your therapist know what is being said during sessions.