Account Manager - Subsurface Technologies Equipment (Western Ontario)

Position Summary

Cansel is looking for a motivated, customer-focused Account Manager to grow relationships and sales within our utility locating and camera inspection portfolio.

In this role, you will manage and develop an existing customer portfolio while identifying new opportunities within your assigned territory. You will work closely with customers to understand their business and field requirements, recommend appropriate products and services, and provide demonstrations that clearly communicate the value of Cansel solutions.

This position combines account management, business development, outside sales, product demonstrations, and collaboration with Cansel’s Remote Sales and Territory Sales teams.

This posting is for an existing vacancy.

What You'll Do

• Research customer organizations and ask effective questions to understand their business, operational, and technology needs.

• Recommend products and services that align with customer requirements.

• Conduct proactive outbound sales activity by telephone and email.

• Conduct in-person customer meetings, sales calls, and product demonstrations.

• Manage and develop an existing portfolio of customer accounts.

• Identify new business and account-growth opportunities within the assigned territory.

• Meet or exceed assigned revenue and sales targets.

• Participate in strategic-account sales programs and campaign-based sales initiatives.

• Position and sell Cansel’s full portfolio of applicable products, consumables, services, and solutions.

• Identify opportunities to cross-sell and expand customer relationships.

• Work closely with the Remote Sales Manager and Territory Sales Team to identify opportunities and engage the appropriate internal resources.

• Collaborate with Customer Service, Outside Sales, Technical, and other internal teams to provide a coordinated customer experience.

• Maintain strong customer relationships and deliver a high level of service throughout the sales process.

• Maintain accurate customer, sales, opportunity, and activity records in Salesforce.

• Travel throughout the assigned territory for customer meetings, demonstrations, and sales activities.

• Complete occasional overnight travel when required.

What You'll Bring

• Experience with pipe and cable locating equipment, camera inspection equipment, underground infrastructure, or a related technical field.

• Strong customer relationship and account-management skills.

• A genuine interest in understanding customers’ businesses, workflows, and operational challenges.

• Previous sales, account-management, business-development, or customer-service experience.

• A commercial mindset and strong motivation to meet or exceed assigned revenue targets.

• The ability to uncover customer needs through effective questioning, research, and active listening.

• Confidence conducting outbound sales activity and leading customer conversations by telephone, email, virtually, and in person.

• Strong customer service, interpersonal, presentation, and communication skills.

• The ability to explain technical products and solutions in a clear, practical, and customer-focused manner.

• Strong organizational, time-management, and follow-up skills.

• The ability to manage multiple accounts, priorities, and sales opportunities in a fast-paced environment.

• A collaborative approach and the ability to build effective working relationships across Sales, Customer Service, Technical, and other internal teams.

• A self-motivated and proactive approach, with the ability to work effectively with minimal supervision.

• The ability and willingness to travel throughout the assigned territory and complete occasional overnight trips.

• A valid driver’s licence and a driving record that meets applicable company requirements.

• Experience using CRM and business-productivity systems, including Salesforce and Microsoft Office, or similar platforms.

• Preferred, but not required: Field experience involving underground infrastructure.

• Preferred, but not required: Strong mechanical aptitude and comfort learning technical equipment.

• Preferred, but not required: Experience selling or supporting pipe and cable locating or camera inspection equipment.

• Preferred, but not required: Experience selling technical equipment, consumables, services, or solutions to construction, municipal, utility, engineering, surveying, or related customers.

Compensation

• Expected on-target earnings: $60,000 to $100,000 CAD annually.

• Commission incentives are uncapped, providing the opportunity to earn above the stated on-target earnings when performance exceeds assigned targets.

The expected compensation reflects Cansel’s reasonable expectation at the time of posting. Actual compensation may be determined based on job-related factors, including relevant experience, knowledge, skills, qualifications, territory, and internal equity.

Why Choose Us?

In addition to Cansel’s collaborative and growth-oriented culture, we offer:

• A competitive compensation package.

• Uncapped commission incentives for eligible sales positions.

• Flexible extended health and dental benefits.

• Group life, short-term disability, long-term disability, accidental death and dismemberment, and critical illness insurance.

• Access to virtual medical care.

• Access to virtual mental health services.

• An Employee Assistance Program.

• Access to an online pharmacy.

• An Employee Share Ownership Plan, subject to eligibility requirements and plan terms.

• A company vehicle program for eligible sales representatives.

• A peer-to-peer recognition program.

• An employee referral program.

• A professional book program supporting continued learning and development.

• Exclusive discounts on shopping, sports, movies, travel, and more through Perkopolis.

• Preferred rates on select gym memberships.

• A long-service recognition program.

• Access to corporate vacation properties, subject to availability and program terms.

• A scholarship program for employees’ children, subject to eligibility requirements.

• Opportunities to participate in corporate fundraising events.

Recruitment Process Disclosure

Cansel may use artificial intelligence-enabled tools to support certain administrative, screening, or assessment activities during the recruitment process. Employment decisions are reviewed and made by members of Cansel’s hiring team.

Equal Opportunity and Accommodation

Cansel is proud to be an equal opportunity employer and values the diversity of its employees. All qualified applicants will receive consideration for employment without discrimination based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital status, family status, disability, or any other characteristic protected by applicable law.

Accommodation is available upon request for candidates participating in all stages of the recruitment and selection process. Please advise the Talent Acquisition team of any accommodation requirements.

We thank all applicants for their interest. Only candidates selected for an interview will be contacted.