Overview:

M&T Bank is seeking an Acquisition Marketing Specialist (Retail Deposits) to support day-to-day management of the organization’s multi-channel campaigns focused on customer acquisition. This role plays a critical role driving customer adoption, utilization and awareness of deposits products by executing marketing campaigns that accelerate growth in checking, savings, CDs and money market products, advancing enterprise priorities and improving return on investment across consumer deposits products.

This role will help design, activate and optimize end-to-end acquisition journeys-from audience and offer strategy through channel execution, measurement and continuous optimization.

Primary Responsibilities:

• Marketing campaign strategy and execution: Lead execution across channels (email, paid media, direct mail, branch) elevating creative quality and strengthening overall marketing strategy.
• Support the organization’s marketing initiatives through careful planning and coordination of campaigns.
• Contribute creative ideas for campaigns and test and learns.
• Partner with business and product teams to assess needs and provide recommendations.
• Collaborate with digital partners to optimize experiences across channels and ensure a seamless customer journey from campaign entry points to landing pages.
• Help monitor campaign performance, analyze data and deliver actionable recommendations to improve outcomes and ROI.
• Keep appraised of relevant best practices.
• Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.
• Promote an environment that supports belonging and reflects the M&T Bank brand.
  Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

Managerial/Supervisory Responsibilities:

None

Education and Experience Required:

• Bachelor’s degree in marketing, Business, Finance or related field preferred and 2 years of marketing experience or in Lieu of a degree, a combination of 6 years of higher education and relevant experience
• Experience executing on projects and initiatives
• Excellent communication skills
• Ability to prioritize and multi-task workflow
• Experience resolving modestly complex problems
• Has demonstrated working relationships with internal and external partners

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $62,200.00 - $103,600.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Buffalo, New York, United States of America

About Us

Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution.

As an employer of choice, we are proud to offer competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year. Our core values – integrity, ownership, collaboration, curiosity, and candor – drive the work we do. We seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members. View M&T’s Human Capital Report to learn more.

Ready to join our team? Submit your application today!

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M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws. M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.

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