Email Marketing Specialist

Join Wayne Media Group as an Email Marketing Specialist, where you will drive engagement and conversions through targeted email campaigns. Success in this role means creating impactful email strategies that enhance customer relationships and contribute to overall marketing goals.

Roles & Responsibilities

In alignment with the EOS Accountability Chart, this seat is responsible for the following five major roles:

Email Strategy & Campaign Planning

• Own the email calendar for each assigned client, including newsletters, promotions, seasonal campaigns and announcements.
• Partner with Account Owners to align every email program to the client's goals, roadmap and brand voice.
• Coordinate with the Social Media team so email and social messaging stay consistent across channels.
• Repurpose existing client content (blogs, videos, podcasts, social) into email where it fits the strategy.
• Coordinate with graphic designers and videographers on visual assets needed for campaigns.

Campaign Build & Deployment

• Write compelling email copy including subject lines, preview text, body content and CTAs aligned to client goals.
• Build and maintain responsive, on-brand email templates across the agency's email marketing platforms.
• QA every send before deployment, including links, personalization, mobile rendering and audience selection.
• Schedule and deploy campaigns on time and in line with client approvals.
• Use AI tools responsibly to speed up drafting and testing while keeping each client's voice authentic.

Automation & Lifecycle Marketing

• Build, maintain and optimize automated flows such as welcome series, lead nurture, inquiry follow-up, abandoned cart, post-purchase and re-engagement.
• Test workflow logic and triggers to make sure automations fire correctly.
• Identify new automation opportunities for clients and surface recommendations to the Account Owner.

List Health, Deliverability & Compliance

• Segment client lists by engagement, lifecycle stage, behavior and other relevant data.
• Maintain list hygiene by managing bounces, suppressions, duplicates and inactive contacts.
• Monitor sender reputation and inbox placement, and make sure client domains are properly authenticated (SPF, DKIM, DMARC).
• Ensure compliance with CAN-SPAM, inbox provider bulk-sender requirements and email best practices.

Performance, Testing & Reporting

• Run structured A/B tests on subject lines, content, CTAs and send times, and document learnings.
• Track performance metrics including click rate, conversion rate, revenue or leads generated, list growth and unsubscribes.
• Contribute insights and measurables to client scorecards and recommend optimizations to the Account Owner.
• Stay current on email platform updates, inbox provider changes and industry trends, and adjust tactics accordingly.

Other Duties

• Perform any and all duties assigned by management

GWC Alignment

To be successful in this role, the individual must:

• Get It: Deeply understand the role, the culture, and the Wayne Media way.
• Want It: Have the internal drive and passion to perform this role at a high level.
• Capacity: Have the mental, physical, and emotional time/skills to do the job well.

Skills & Qualifications

Technical Proficiency

• Hands-on experience with email marketing platforms (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Squarespace Email or similar).
• Experience building automated email flows and segmented campaigns.
• Working knowledge of email deliverability and authentication (SPF, DKIM, DMARC).
• Basic HTML/CSS for email template edits and troubleshooting.
• Strong writing skills with the ability to adapt tone and voice across multiple brands.
• Basic understanding of Google Analytics 4 for tracking campaign performance.
• Comfort using AI writing and optimization tools within an email workflow.
• Familiarity with Canva or similar tools for basic visual asset creation.

Education/Experience:

• Education
• Bachelor’s degree in Marketing, Communications, Journalism or related field preferred.
• Equivalent experience in lieu of a degree is acceptable.
• Experience
• 2+ years of hands-on email marketing experience, preferably agency side.
• Portfolio of email campaigns and automated flows with measurable results.
• Experience managing multiple client accounts or projects simultaneously.
• HubSpot, Klaviyo, Mailchimp or Google Analytics certifications are a plus.

Personal Attributes

• Detail-Oriented: Catches the broken link, wrong segment or typo before it goes out to thousands of inboxes.
• Analytical: Lets data and test results guide decisions, not gut feel.
• Collaborative: Works well across teams and accepts feedback constructively.
• Proactive: Takes initiative to stay ahead on projects and seek clarity.

Success in This Role

A successful Email Marketing Specialist knows each client's audience and writes emails people actually want to open. They keep lists clean, test to learn what works, and set up automations that keep bringing in leads long after a campaign goes out. Their clients see real growth in engagement, leads, and revenue, and trust that their email is in good hands.

Benefits

• Healthcare, Dental, and Vision
• 401(k) with a 3% match
• Financial wellness planning program
• Paid maternity and paternity leave
• Hybrid flexibility (currently 2 remote workdays per week, subject to team and business needs)
• Paid Time Off (3 Weeks Starting, prorated based on start date)
• Summer Fridays (out at 2:30 PM)
• Christmas to New Year’s Break