Advertising Specialist

Company Description TEEP is a fast and reliable digital bill payment solution used for Electricity, Cable, Flights, Airtime, Education, and other essential bills across Africa. The platform is designed to make payments seamless, secure, and convenient for individuals and businesses. Backed by Teksag Energy LTD and trusted partners, TEEP is focused on innovation and service reliability. A dedicated team of 24/7 customer service agents supports users, ensuring smooth experiences and quick issue resolution. TEEP is actively transforming how people pay bills and manage everyday transactions in Africa.
Role Description The Advertising Specialist is a full-time, remote role responsible for planning, executing, and optimizing digital advertising campaigns that drive awareness and user acquisition for TEEP. This role involves developing campaign strategies across channels such as social media, search, display, and mobile advertising, aligned with the company’s growth objectives. The Advertising Specialist will manage budgets, monitor performance metrics, and continuously refine campaigns based on data-driven insights. Day-to-day tasks include collaborating with marketing and product teams, creating and testing ad creatives, segmenting audiences, and preparing performance reports and recommendations. The role also includes staying current with industry trends, platforms, and best practices to enhance campaign effectiveness and brand visibility.
Qualifications

• Candidates should possess strong Analytical Skills and Data Analysis abilities to interpret campaign metrics and optimize advertising performance.
• Candidates should possess excellent Communication skills to collaborate effectively with internal teams and clearly present campaign results and recommendations.
• Candidates should possess solid Marketing skills, including understanding of digital channels, audience segmentation, and brand positioning.
• Candidates should possess Sales-related skills, such as conversion-focused thinking and familiarity with customer acquisition and retention strategies.
• Relevant experience in digital advertising (e.g., social media ads, search engine marketing, programmatic campaigns) is highly beneficial.
• Proficiency with advertising and analytics tools (such as Meta Ads Manager, Google Ads, Google Analytics, or similar platforms) is preferred.
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines is essential.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is advantageous.