Affiliate & Creator Programme Specialist
(Hybrid, Malaysia)
Position: Affiliate & Creator Programme Specialist (TikTok Shop, Shopee, Lazada, DTC) Location: Remote - SEA (KL, Malaysia) Type: Full-Time Contract (Hybrid) Reports to: Ecommerce Marketing Manager (Singapore HQ)
About SimplyGood
SimplyGood is a fast-growing Singapore-based startup on a mission to make green living simple, effective, and affordable. We create waterless, plastic-free cleaning products like laundry detergent sheets and refill tablets, designed for modern, eco-conscious households. Our growth spans DTC, marketplaces, and subscriptions, with a focus on performance marketing, innovation, and global expansion.
We are looking for an experienced Affiliate & Creator Programme Specialist to grow profitable GMV through creators and affiliates across TikTok Shop, Shopee, Lazada and our DTC channel. If you are excited about rolling up your sleeves to turn a scattered creator base into a measurable, scaling performance engine, we would love to hear from you.
About the Role
As our Senior Affiliate & Creator Programme Specialist, you run SimplyGood's affiliate and creator programme hands-on across TikTok Shop, Shopee, Lazada (SG + MY) and DTC. We already have proof the model works (Shopee affiliate drives a large share of that channel), but the programme is not growing and we do not yet have a clean view of what is working versus what is not. Only a fraction of recruited creators are active and converting.
This is a senior, hands-on role. You bring the experience to diagnose the programme honestly, then do the work to rebuild and scale it: recruit and activate creators, write briefs, manage attribution, and report back on what is working and what is not. You will not manage a team, but you will set the pace and quality bar, and work alongside our Affiliate & Partnerships lead (Didi).
You will be measured on activated creators and profitable affiliate GMV, plus the quality of the intelligence you surface, not on recruitment volume or videos posted.
You will be responsible for:
- Programme execution and growth
- Creator recruitment, activation and retention
- Brief quality and creative direction
- Attribution, reporting and diagnostics
- Livestream and partnership execution
- Creator Sourcing & Content Briefing
ResponsibilitiesProgramme Execution & Growth
- Run the affiliate and creator programme hands-on across TikTok Shop, Shopee, Lazada (SG + MY) and DTC creator UGC
- Recruit creators against SG and MY targets
- Own the onboarding funnel from first outreach to first attributed sale, and fix the drop-off points that leave recruited creators dormant
- Run creator tiering (Bronze to Platinum / KOL) with clear upgrade and offboarding criteria based on conversion data
- Manage commission structures within SimplyGood governance, and model every offer to margin before it launches
Brief Quality & Creative Direction
- Own affiliate and creator brief quality
- Every brief must carry: ICP target, hook angle, mandatory and forbidden claims, format spec, usage rights, and compensation terms
- Enforce cross-channel deployment so every piece is usable across at least three channels, with paid usage rights secured up front
- Feed the best-performing affiliate hooks into the Meta paid pipeline and organic content briefs
Attribution, Reporting & Diagnostics (the "tell us what is working" mandate)
- Build and maintain the affiliate performance model: activation rate, per-creator GMV, commission cost, attributed AOV, and CM3 after commission and fulfilment
- Build clean attribution by creator and entry point so every affiliate order is traceable, including where native tools fall short
- Deliver a weekly affiliate scorecard: active vs recruited, GMV by tier, commission spend, CM3, top and bottom performers, and what you are changing
- Surface clear recommendations, not just data
Livestream & Partnerships
- Run livestream mechanics and manage partner and agency relationships against attributable GMV and margin, not hours streamed
- Structure creator, KOL and livestreamer deals within commission and budget governance, escalating above-threshold commitments
Cross-Functional Collaboration
- Coordinate creator pricing and promo timing with the Marketplace Specialist to prevent channel cannibalisation
- Coordinate seeding and fulfilment readiness with Ops, and work with CRM to convert affiliate-acquired buyers into DTC subscribers
Creator Sourcing & Content Briefing
- Proactively search for and shortlist creators across TikTok, Instagram, and marketplace platforms who fit our target ICP and content style
- Manage creator content spend within an allocated monthly budget, negotiating rates that stay within approved thresholds per creator/tier
- Brief and direct creators using SimplyGood's standard scripts and shot lists, ensuring mandatory claims, forbidden claims, hook angles, and format specs are followed exactly
- Review submitted content against the script before approving payment, flagging deviations for revision
- Track cost-per-piece and cost-per-activated-creator to keep sourcing spend accountable against GMV and content output targets
Requirements
- 3-4 years hands-on experience running an affiliate or creator programme on TikTok Shop and/or Shopee in Malaysia/Singapore (owning it, not assisting)
- Proven results of activation lift, affiliate GMV growth, or a programme you built and scaled
- Strong commercial and margin mindset - you think in payback, commission cost and contribution, not follower counts, and can build the model yourself
- Ability to build attribution and reporting that produces clear answers, even when native tools are messy
- Hands-on command of brief writing and short-form creative direction that converts in-feed
- Livestream commerce and partnership experience
- Prior DTC or FMCG experience
- Strong understanding of Southeast Asia creator and marketplace ecosystems (SG and MY)
- Self-driven, structured, and able to work independently in a remote team
Why Join Us
- High-autonomy, performance-focused culture, with real ownership of a growth channel
- Competitive salary + performance component
- Be part of a purpose-driven startup making an environmental impact
Only applicants with proven, hands-on affiliate or creator programme experience on TikTok Shop, Shopee, or Lazada will be considered. We are not hiring a junior executor. We are hiring an experienced operator who can tell us what is working, kill what is not, and scale what does. Let's scale together.