Affiliate Marketing & KOL Manager

Job Summary

The Head of Affiliate & KOL Marketing is responsible for building, leading, and scaling Dermorepubliq’s affiliate marketing and KOL (Key Opinion Leader) programs across all platforms. This role owns the full affiliate growth agenda — from creator acquisition and onboarding to activation, nurturing, and performance scaling — with a particular focus on TikTok’s affiliate ecosystem as the brand’s primary driver of creator-led commerce.

As the most senior leader for this function, the Head of Affiliate & KOL Marketing leads the full Affiliate & KOL team, sets the strategic direction for how Dermorepubliq acquires and grows through creator relationships, and ensures that affiliate activity is commercially disciplined, brand-safe, and deeply integrated with the broader marketing strategy. This role is also responsible for exploring and scaling affiliate programs on Shopee and Lazada as the brand’s marketplace affiliate channels mature.

Beyond affiliate, this role owns KOL marketing — managing relationships with key opinion leaders, designing KOL campaign strategies, and ensuring that influencer activity drives both brand equity and measurable commercial outcomes. The Head of Affiliate & KOL Marketing is equal parts strategist, relationship builder, and commercial operator.

Key Responsibilities

Affiliate & KOL Strategy & Team Leadership

• Own and lead the full Affiliate & KOL Marketing function, setting the strategic direction, team goals, and performance standards for the department.
• Lead, manage, and develop the Affiliate & KOL team, building a high-performing group capable of acquiring, activating, and scaling creator relationships at volume.
• Develop the annual and quarterly affiliate and KOL strategy in alignment with topline GMV, acquisition, and brand awareness targets.
• Define the affiliate program’s commercial framework — including commission structures, tiering, incentive mechanics, and performance benchmarks.
• Report affiliate and KOL performance to the Marketing Director with clear commentary, insights, and strategic recommendations.

TikTok Affiliate Program — Acquisition & Scaling

• Lead the end-to-end TikTok affiliate program — Dermorepubliq’s most critical creator-led commerce channel — with full accountability for affiliate GMV contribution.
• Own the affiliate acquisition strategy on TikTok: identifying, recruiting, and onboarding the right mix of micro, mid-tier, and macro creators across categories.
• Develop and execute affiliate activation programs that ensure newly onboarded creators are briefed, supported, and producing content quickly and effectively.
• Build scalable systems for nurturing the affiliate base — including content briefs, product seeding, incentive programs, and performance feedback loops.
• Continuously optimize affiliate commission structures, product-creator matching, and content formats to maximize conversion and GMV per affiliate.
• Stay ahead of TikTok Shop updates, affiliate policy changes, and platform algorithm shifts that affect creator commerce performance.

Shopee & Lazada Affiliate Exploration & Growth

• Explore, develop, and scale affiliate marketing programs on Shopee and Lazada, leveraging each platform’s native affiliate tools and partner networks.
• Identify the right affiliate models for each marketplace — including platform-native influencer programs, content creator partnerships, and external affiliate networks.
• Test and iterate on Shopee and Lazada affiliate mechanics to identify which creator types, content formats, and commission structures drive the best results.
• Build a roadmap for growing marketplace affiliate contribution as a meaningful GMV channel alongside TikTok.

KOL Marketing & Relationship Management

• Own Dermorepubliq’s KOL marketing strategy, defining how the brand engages key opinion leaders to drive awareness, credibility, and commercial impact.
• Build and manage a tiered KOL roster across categories — from macro influencers for brand reach to niche KOLs for category authority and conversion.
• Develop KOL campaign briefs, partnership mechanics, and content guidelines that ensure influencer output is brand-aligned, compliant, and performance-ready.
• Cultivate long-term, high-value KOL relationships that go beyond transactional campaigns and build genuine brand affinity with key creator communities.
• Evaluate and negotiate KOL partnership terms, deliverables, and compensation in line with campaign objectives and budget guardrails.
• Track and report KOL campaign performance, measuring impact on brand awareness, engagement, and downstream commercial outcomes.

Affiliate Performance Management & Optimization

• Own the affiliate performance dashboard, tracking key metrics including but not limited to GMV contribution, affiliate-driven conversion rate, cost per order (CPO), and creator activity rates.
• Identify top-performing affiliates and develop tailored scaling programs to maximize their output and deepen their brand commitment.
• Identify underperforming segments of the affiliate base and implement re-engagement or restructuring strategies.
• Collaborate with the Performance Marketing team to amplify high-performing affiliate content through Spark Ads and paid boosting strategies.
• Maintain accurate affiliate records, payout tracking, and compliance documentation across all platforms.

Cross-Functional Integration

• Work closely with the TikTok Content Strategy Lead to ensure affiliate content briefs are aligned with category messaging, trending formats, and campaign priorities.
• Collaborate with Category Managers to align affiliate and KOL activations with hero SKUs, product launches, and campaign calendars.
• Partner with the Performance Marketing team to integrate affiliate-driven content into paid media strategies and maximize reach through boosting.
• Coordinate with Marketing Operations on affiliate payout processing, contract management, and compliance requirements.

Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Experience

• 7+ years of experience in affiliate marketing, influencer marketing, KOL management, or creator commerce.
• Deep, hands-on expertise in TikTok affiliate marketing and TikTok Shop is required.
• Proven track record of building and scaling affiliate programs that drive measurable GMV and acquisition results.
• Experience managing KOL relationships and designing influencer campaigns that deliver both brand and commercial outcomes.
• Familiarity with Shopee and Lazada affiliate ecosystems and marketplace creator programs is an advantage.
• Experience leading and developing a marketing team.
• Background in beauty, skincare, health & wellness, FMCG, or e-commerce is strongly preferred.

Skills and Competencies

Technical Skills:

• TikTok affiliate marketing and TikTok Shop operations — platform mechanics, commission structures, creator management
• Affiliate program design, acquisition strategy, and performance optimization
• KOL identification, relationship management, and campaign execution
• Shopee and Lazada affiliate program exploration and activation
• Affiliate performance tracking and analytics — GMV, CPO, conversion rate, creator activity
• Spark Ads and paid amplification of affiliate content in coordination with performance teams
• Contract negotiation, payout management, and compliance documentation

Soft Skills:

• Strong relationship-building skills with creators, KOLs, and platform representatives
• Commercial mindset with a clear instinct for which creator partnerships drive real business outcomes
• Strategic thinker who can design scalable affiliate systems, not just manage individual campaigns
• Strong leadership and people development capabilities
• Highly organized with the ability to manage a large and growing network of affiliate relationships
• Collaborative and cross-functional, able to integrate affiliate activity with brand, content, and performance teams
• Resilient and adaptive in a fast-moving creator economy landscape

Work Environment

• Hybrid work setup based in Eastwood.
• High involvement during campaign launches, product drops, and peak commercial periods including mega-sale events.
• Fast-paced environment requiring rapid response to trending content opportunities and platform changes.
• Frequent engagement with external creators, KOLs, and platform partners.

Equal Opportunity Statement

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.