Agency Partnerships Lead

Position: Agency Partnerships Lead

Company: Abra

Location: Remote (Ontario, EST hours; Toronto a plus)

Type: Full-time

About Abra

Abra builds promotional tools that help Shopify merchants run better sales and increase conversions. We're a team of Shopify alumni, designers, and developers obsessed with UX, product craftsmanship, and merchant success. Our app powers complex promotions on high-volume Shopify stores, across their storefronts, mobile apps, point of sale and checkout, and we're scaling fast.

The Role

We're hiring our first Agency Partnerships Lead to build Abra's agency program from the ground up.

Shopify Plus brands rarely build their storefronts alone. Their agencies design the theme, build the custom pages and wire up the apps. When a client launches an ambitious promotion, the agency is the one making it work.

Agencies can build on Abra, not just install it. You'll find the agencies whose clients run the most ambitious promotions, help their teams build on Abra, and make Abra the reason they say yes to ideas their clients thought were too hard. You'll report to our CEO and work closely with our partnerships, engineering and merchant success teams.

What You'll Do

In your first six months

• Sign and launch our agency partners
• Stand up the program: who qualifies, how agencies earn, how they get support
• Bring what agencies need back to our product team

Build the agency program

• Design the program: tiers, incentives, certification and a partner directory
• Decide which agencies we work with first
• Set targets and report on them: active agencies, client launches, revenue sourced and influenced

Recruit and launch agencies

• Run the full cycle: outreach, technical demo, launch, case study
• Work alongside our engineers on early client builds
• Get Abra into agency pitches and client proposals, especially ahead of Black Friday

Help agency teams succeed

• Own the agency developer experience: docs, examples, office hours and a shared Slack
• Demo Abra to an agency's technical team with our developers
• Use AI coding tools to prototype what an agency's client is asking for

Co-market and co-sell

• Publish co-branded case studies, webinars and launch posts with agencies
• Work with our technology partners and merchant success team so agencies, partners and Abra work the same accounts together

What You'll Need

• Experience: 4+ years in partnerships, channel sales or business development at a SaaS company selling into ecommerce, or in a client-facing technical or growth role at a Shopify agency
• Builder track record: you've launched a partner program or a new channel, not only managed an existing one, and you can tell us the numbers
• Technical fluency: you can read API docs, understand how Shopify themes, apps and custom storefronts fit together, and hold your own with an agency's lead developer. You don't need to write production code
• AI tools: comfortable using AI coding tools (Claude, Codex or similar) to build a quick demo or prototype
• Writing: clear docs, outreach, case studies and program terms
• Ownership: you set your own targets in a small remote team and report against them
• Location: based in Ontario and able to work EST hours, with occasional travel to agency events and our team offsite

Nice to Have

• Existing relationships with Shopify Plus agencies
• Experience inside Shopify's partner ecosystem, or at Shopify
• Hands-on time with Shopify themes, Liquid or headless storefronts
• Experience with ecommerce promotions, pricing or Black Friday at scale

Why Join Us

• Fast-growing startup with product-market fit
• Build a new channel from zero, directly with the CEO
• Small, senior team of Shopify alumni with high product standards
• Flexible remote work
• A clear path to lead partnerships as the program grows

How to Apply

Apply with your resume and two or three sentences: which Shopify agency would you call first about Abra, and why?

If you want to build the program that makes Abra the platform agencies build promotions on, we'd love to hear from you.